10 tourism initiatives for marine biodiversity

The Botos da Barra project in Tramandaí (RS) is one of the initiatives supported by the Grupo Boticário Foundation. Photo: Ignacio Moreno (CECLIMAR / CLN / UFRGS)

The search for more authentic experiences, outdoor activities and greater contact with nature are among the major trends in tourism in the coming years. In order to encourage sustainable businesses that can promote biodiversity conservation in coastal regions and that also meet these expectations for tourism, the Boticário Group for the Protection of Nature has selected ten projects to receive technical and financial support starting with this. year.

Responsible tourism solutions developed in the north-east, south-east and south regions of the country are among the 19 initiatives across the country selected by Camp Oceano, which will allocate a total of BRL 3.7 million in financial support over the next three years. years. In addition to tourism, solutions have been supported to reduce pollution at sea and mitigate the effects of the climate crisis in coastal regions.

“Camp Oceano projects, developed by co-creation, with training and mentoring to improve ideas, have shown the potential to generate positive and lasting impacts for the conservation of our coastal and marine areas, combining tourism, science, education, economic development and integration with the community ”, evaluates Omar Rodrigues, senior manager of involvement and institutional relations at Fundação Grupo Boticário.

tourism and conservation
The Botos da Barra project

Northeast region

Most of the supported projects are in the northeast. Of the six outstanding initiatives in the region, two are They Pernambuco. Coral Coalition is a science tourism program to integrate the local community of Porto de Galinhas in solving the degradation of the reef and the demand for new tours. The project, carried out by BioFábrica de Corais, aims to implement a reef restoration program, divided into four management programs: coral transplantation, mapping and monitoring, recovery of diseased colonies and educational experiences.

already the project noronha birds aims at convergence between tourism activities and the promotion of conservation actions in the Fernando de Noronha Archipelago. Organized by the Espaço Silvestre Institute, it aims to preserve the greatest diversity of seabird species in Brazil, in addition to stimulating the local economy, science, communication and social engagement.

from João Pessoa (PB), the choir I take care of is an integrated and participatory management model to help people and entrepreneurs in water tourism in the conservation of coastal reefs in Paraíba, using interactive digital technology and environmental awareness campaigns. The objective of the solution, developed by the Association for the Development of Science and Technology (Scientec), is to promote responsible and sustainable tourism, with an emphasis on monitoring the health of the ecosystem and the permanent involvement of users in conservation measures.

conservation tourism
Project How to turn towers to the sea?

In Wax, an initiative of the Association for the Research and Conservation of Aquatic Ecosystems (Aquasis) is among those selected. The project You know how to preserve aims to promote responsible tourism in the municipality of Icapuí, in order to strengthen community tourism, allowing the orderly visit for observation and experience through a Participatory Tourism Plan. The project will provide technical and legal support to various social actors, promoting the strengthening of tourism activities for the conservation of manatees and migratory birds, endangered species and their natural habitats.

The project Discovering the ocean in the footsteps of sea turtles, from the Maraú Peninsula Institute for Sustainable Development, from Bahia, integrates a set of local actions to connect the tourist trade, residents, tourists and public authorities, in order to reduce the pressure on natural resources arising from the disorder of tourism. It works from the dissemination of ocean culture through educational tourism circuits and the development of an application that connects people and businesses with the conservation of the ocean and turtles.

Prepared by the Reef Conservation Project, in Alagoasthe solution Promoting ecotourism in APA Costa dos Corais aims to promote participatory tourism in the monitoring of coral reefs in the largest coastal and marine conservation unit in Brazil. The process includes training tourists and empowering them to collect data during snorkeling trips. A team of researchers will make quarterly expeditions to compare and validate the data collected by tourists.

Southern Region

Two solutions benefit marine tourism on the north coast of Rio Grande do Sul. An initiative of the Rio Grande do Sul Aquatic Mammal Study Group (Gemars), the How to turn towers to the sea? aims to present and virtually observe the marine fauna of Torres. It also intends to draw the city’s attention to its coast by implementing wolf and sea lion-watching tourism, without necessarily being on board.

tourist towers
Project How to turn towers to the sea?

A Bar buttons, another Rio Grande do Sul project that will receive financial support from Fundação Grupo Boticário, is a solution to stimulate community tourism related to nature conservation in Barra do Rio Tramandaí. Through participatory methods of qualification and awareness of local actors, the use of services and the beauty of the scenic beauty, the NGO Kaosa project aims to be a catalyst for the sustainability of fishing and coastal communities.

conservation of porpoises
The Botos da Barra project
dolphin tourism conservation
The Botos da Barra project

Developed by the Joinville Region Educational Foundation, the project Caminhos do Mar – Natural tourism for the conservation of Babitonga Bay, in Santa Catarina, intends to promote tourism on board to observe nature, such as porpoises, the smallest dolphin in the world and threatened with extinction. The project aims to generate the technical basis for carrying out the activities and to transfer the generated products to a network of collaborators, including young people taking a technical course in tourism. The generated products have a great potential to be transformed into public policies.

South East

One of the supported projects will be developed on the North Coast Sao Paulo. The solution Diving with Mero, of the Terra Viva Ecologists Association, aims to develop the technology of captive production of group fish, the creation of youth management protocols, the mapping of areas capable of release, repopulation and the stimulation of megafauna observation tourism. The group can reach three meters in length and over 400 kilograms. The project will provide training to traditional communities, encouraging ocean culture, enabling group observation tourism, and strengthening surrounding communities.

conservation of Martian tourism
The Botos da Barra project


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