11 questions for Magda Nassar, president of Abav

Abav Expo as soon as once more guarantees to carry Brazil Tourism collectively in Recife within the forty ninth version of the occasion, however the president of the organizing entity, Magda Nassar, desires the truthful to be seen as way more than a gathering of pros . Abav Expo, in keeping with her, is a promoter of Tourism, an occasion that goals to develop this business and that wishes to indicate professionals throughout Brazil, therefore the significance of the return of touring. This doesn’t imply that worldwide locations won’t be current.

PANROTAS/Emerson Souza

Magda Nassar

Magda is celebrating the return of US exhibitors and a caravan of over 40 worldwide consumers, in partnership with Embratur. “Is it a industrial occasion? Sure, the entity depends upon him to dwell all yr spherical and defend the journey companies. However it’s way more a tourism promotion occasion. Our curiosity is to develop tourism in Brazil, as a result of the whole manufacturing chain advantages from this. We aren’t an occasion administration firm. We’re dedicated to Brazil, with the arrival of international vacationers, with the expansion of home journey, with the creation of merchandise, with the development of locations, with the expansion of laws in our sector. We’re an occasion made by journey companies, for journey companies, in favor of Brazilian Tourism. And do not hit gross sales targets,” says Magda Nassar in an interview for PANROTAS.

Promising to announce the 2023 occasion on the Abav Expo in Pernambuco, she talks about necessary present points such because the OTA disaster and the delay in altering the IRRF for remittances overseas and is optimistic concerning the class she represents and the resumption of tourism. .

VISIT THE PANROTAS STAND AT ABAV EXPO 2022
Earlier than we proceed with the interview with Magda Nassar, you will need to inform you that this content material can also be obtainable on PANROTAS Journal Particular Version Vacation Information 2022/2023which will be learn just about or printed, in copies that shall be distributed at Abav Expo 2022, in Pernambuco.

In our house (C-099) you’ll be able to drink gourmand espresso, take your tag image and/or polaroid, compete for journeys, win a mug together with your caricature on it, and meet executives for high quality networking. ELO, BWH Resort Group, Turismo de Catalunya, Membership Med, Disney Locations and MG3 Operadora assist PANROTAS in these actions.

CHECK OUT THE INTERVIEW
PANROTE – Is the Abav Expo Tour right here to remain? Labored?
MAGDA NASSAR – It was a call of the presidents of Abav, of the Abav system, and it is rather gratifying to see the enjoyment of the locations in receiving the occasion, in transmitting their proposals. Brazil have to be proven. We have to tour Brazil and see the implausible merchandise we’ve. I do not know if roaming is without end, however in the mean time it really works very properly and for the subsequent few years I feel it should proceed.

PANROTE – And what’s the important criterion for selecting the headquarters? Monetary assist of the candidate vacation spot?
MAGDA – We don’t do auctions. We don’t reveal how a lot every vacation spot’s proposal is, as a result of the selection, along with this industrial proposal, takes under consideration infrastructure, resort lodging and assist, transport, pavilion measurement… It’s a technical determination. Might we maintain an public sale? We may. However that is not the purpose. Abav Expo is the most important tourism occasion in Brazil and there may be nice concern with the event of the sector. We’d like cash to keep up the entity, however it’s also necessary to contribute to Tourism normally. We aren’t an occasion organizer, however a severe affiliation dedicated to the sector.

PANROTE – Roaming additionally brings mobility challenges and the accordion impact of the truthful. How does Abav cope with this?
MAGDA – Brazil is a continental nation and in any case, if we wish the participation of journey brokers from all states, there shall be bills with mobility. When the occasion is in São Paulo, these from different states should journey. Investing in the perfect tourism occasion within the nation is one thing that journey brokers worth. So roaming every year brings the truthful nearer to a market. We can’t focus all occasions in São Paulo, not to mention a tourism occasion. This yr, the truthful in Pernambuco could have 1,500 sq. meters greater than in 2019, which is similar measurement because the final occasion in São Paulo, earlier than the pandemic.

PANROTE – And what would be the subsequent vacation spot the place the truthful will happen in 2023?
MAGDA – It has already been chosen, after technical visits to a few finalists, however we’ll announce it solely on September 22, on the Abav Expo in Recife.

PANROTE – What makes Abav Expo totally different?
MAGDA – It’s an occasion made by and for journey companies. It isn’t a industrial occasion. It’s made by an entity that wishes to advertise Tourism. We now have a continuing seek for range on the occasion, we host a number of parallel occasions, resembling conferences of the Secretaries of Tourism, actions all through town. Our biggest delight is the legacy we go away to the cities. Along with the enterprise generated for journey companies, coaching and lectures, which shall be greater than 75 this yr, with greater than 5,000 professionals educated over three days. No person has it. And this yr, in partnership with Embratur, we’re bringing over 40 international hosted consumers from the USA, Europe and South America. Along with 1,500 professionals in Brazil in air and street caravans, not counting unofficial caravans.

PANROTE – You spoke at Vila do Saber, however earlier than that Abav had a Congress to debate the topics of the class. Is there no prospect of the Abav Congress coming again?
MAGDA – We now have lengthy wished to arrange a summit, to carry these nice subjects into the talk. However our function is to debate all yr and I spotlight our work in Brasilia, our lives, Iccabav, we debate all yr. And at Vila do Saber we could have necessary discussions concerning the Basic Tourism Regulation and the Resenha com Elas assembly.

PANROTE – What are the priorities of the sector right now in Brazil?
MAGDA – IRRF, which is transferring slowly however could have information quickly, the Basic Tourism Regulation and inside it the problem of joint legal responsibility of companies. The federal government, and I am speaking to others, wants to grasp higher the work of the journey company and we have to worth ourselves. I do not need to compete with the casual economic system at that stage. What’s Cadastre right now? Do you really want a Land Registry to work in Tourism? There’s additionally a unsuitable tradition of some gamers, locations, who don’t need to work with the distribution chain… We now have to talk and present the worth of those professionals, our price.

PANROTE – Why did not Abav take a stand towards the current issues with 123 Milhas and Hurb, the latter related to Abav-RJ?
MAGDA – We can’t, by regulation, intervene within the industrial actions of corporations. 123 is out of our league. We obtained complaints from Hurb and forwarded them to Abav-RJ, who contacted the corporate. We advocate that, in each circumstances, shoppers flip to the competent our bodies of the Our bodies, resembling Procon and client.gov.br.

PANROTE – However is not it the job of the sector to warn when there are unusual affords available on the market?
MAGDA – It’s as much as us to alert our prospects concerning the merchandise we promote, we have to deal with what we all know learn how to promote, who we’ve a relationship with. The chain I symbolize is concentrated on seriousness and never gross sales that flip into issues.

PANROTE – Will the unification of the sector, by entities, proceed within the post-pandemic? Is the G20 nonetheless lively?

MAGDA – We stay united, however not in the identical depth, as a result of everybody finally ends up specializing in issues in his class. However the necessary factor is that we open a door for dialogue between all of us. A lot so that everybody shall be in Recife, at Abav Expo. Some, resembling Braztoa and Clia, have unique rooms in Vila do Saber. Others meet on the occasion, resembling Fornatur and Anseditur.

PANROTE – What message would you permit to the Abav affiliate going to the occasion?
MAGDA – He’s the principle protagonist of the occasion, the patron of the affiliation, he’s the one who offers us the north. We wish all of them from the opening ceremony with us. Really feel such as you personal the occasion, since you are. Do new enterprise and thanks in your funding in being part of the affiliation. Unity is energy. At the moment we see many teams of brokers turning into corporations, and that’s nice, however the political drive and the transformation of the sector is in Abav, within the associations. And everybody should work to strengthen our entity and enhance the union of the sector. At the moment we’ve a really devoted group on the head of the Abavs state.

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