Next Sunday (05.08) Brazil celebrates the National Day of one of the sectors most affected by the pandemic in Brazil, but which, with the decisive support of the federal government, is experiencing a moment of recovery and shows a strong recovery power. This is Tourism, a segment that is gradually recording figures in line with the importance of an activity that includes over 50 different branches of the country’s economy.
Evidence of positive performance is based on recent data. According to the National Civil Aviation Agency (ANAC), for example, 6.4 million passengers traveled in domestic flights in March, double the same period in 2021. Also in March, the Brazilian Association of Corporate Travel Agencies (ABRACORP) had a total turnover of R $ 869 million in the area, only 2% lower than in the same month of 2019.
The Minister of Tourism, Carlos Brito, praises the efforts of the tourism trade in the face of the challenges and strengthens the commitment for the complete recovery of the sector. “The support of the Bolsonaro government and the commitment of the trade have been fundamental to maintaining the business and preparing for its resumption. The results motivate us to work to allow tourism to return to pre-pandemic levels and to contribute more and more to the economy and to the generation of jobs and income “, he underlines.
Another favorable example comes from the Brazilian Institute of Geography and Statistics (IBGE): the tourism activity index in the country has increased by 29% in the first two months compared to the same period in 2021 – after increasing by 21% in the last year, compared to 2020. By the way, members of the Brazilian Association of Travel Agencies (ABAV) ended 2021 with a total revenue of BRL 19.3 billion, up 37.6% from 2020.
Promenade from Praia do Jacaré, in Cabedelo (PB). Credit: Cacio Murilo / MTur Destinos
Since the beginning of the pandemic, the Ministry of Tourism has taken several actions to mitigate the negative effects. These include Interim Measure 936, which guaranteed wages and reduced working hours; Parliamentarians who set rules for the cancellation and rescheduling of services; R $ 5 billion credit offer, R $ 3 billion transfer to emergency cultural actions and the availability of the Responsible Tourism Seal, which indicates compliance with Covid prevention measures.
Minister Carlos Brito points out that the adoption of biosecurity protocols, combined with advances in coronavirus vaccination promoted by the federal government, is strengthening the environment conducive to travel in the country. “Our main goal was to ensure the survival of activities throughout Brazil, so that you, the tourist, can enjoy all that our various destinations have to offer in terms of memorable experiences,” he said.
structure – He also received the appropriate preparation of the sector for the resumption. Last year, MTur registered the delivery of 762 infrastructure works supported by the agency in the country, with a contribution of R $ 866.2 million. There have also been advances from the Instituto do Patrimônio Histórico e Artístico Nacional (IPHAN), related to the agency. Since 2019, the municipality has completed 70 works for the recovery of historic spaces, an investment target of R $ 290 million.
Another important measure was the definition of the new map of Brazilian tourism that guides public policies and MTur investments throughout the country. The tool now brings together 2,644 cities, spread across 336 tourist regions, and its design has been improved since this year: The map can be updated at any time, instead of every two years, allowing more cities to integrate the tool.
View of Lagoa da Conceição in Florianópolis (SC). Credit: Daniel Vianna / MTur Destinos
To encourage Brazilians to travel to the country, the Ministry of Tourism launched this year the Program + Credit + Tourism. The initiative, in partnership with Caixa Econômica Federal, facilitates on-call credit and provides ample rates for federal civil servants and INSS retirees to purchase services in businesses such as travel agencies and accommodation units.
MTur’s efforts have also included strengthening water tourism. In addition to articulating with the federal government the resumption of the current season – which, despite the effects of the pandemic, should generate over 1 billion lei and generate about 14 thousand jobs – the agency has launched a comprehensive package of incentive actions this year. which involves measures such as tax exemptions, credit supply and the improvement of nautical infrastructure.
MTur has also implemented the Safe Tourism Program, which aims to develop public actions and policies to increase the sense of well-being of visitors to the country. A pioneer, the initiative comprises 59 actions, divided into axes of action that involve public safety, prevention of sexual exploitation of children and adolescents in tourism, relations with consumers in the sector, tourist transport, civil defense, health surveillance and positive communication.
Aware of the need to provide a good service to visitors, the Ministry of Tourism has qualified 34,000 professionals in 2021, through free training. The Agency also made available to workers in the field an innovative method of communication in English. Based on teaching basic language expressions through videos, “Would You Like” allows low-educated workers to improve their communication.
PERSPECTIVES – Following the growing trend of demand for nature tourism in the post-pandemic period, MTur has contributed to the appreciation of important assets in the country. Collaboration with the Ministry of Environment and the United Nations Educational, Scientific and Cultural Organization (UNESCO) has guaranteed feasibility studies for the provision of national parks in Ceará, Maranhão, Mato Grosso and Mato Grosso do South.
Two Brothers Lookout, in Fernando de Noronha (PE). Credit: Bruno Lima / MTur Destinos
Attracting the interest of the major global players in the sector in Brazil is another priority for the agency. The Investment Portal of the Ministry of Tourism, which brings together opportunities for private action in the country, already has a portfolio of 65 tourism projects in 19 states and the Federal District. Together, they total about $ 26 billion in planned private contributions and can open up more than 125,000 jobs.
Pasta is also working to transform the localities in the country into spaces more adapted to the future of the sector. A pilot project for the creation of Smart Tourist Destinations (DTI) brings together two cities representing each of the five regions of the country: Rio Branco / AC and Palmas / TO (North); Recife / PE and Salvador / BA (North-East); Campo Grande / MS and Brasilia / DF (Central-West); Florianópolis / SC and Curitiba / PR (South); Rio de Janeiro / RJ and Angra dos Reis / RJ (southeast).
The Minister of Tourism appreciates that the actions taken by the government of Jair Bolsonaro strengthen the perception of Brazil as a promising destination. “Our commitment to making the most of the country’s huge potential is recognized, even by the world’s largest international body, the World Tourism Organization, which is preparing to set up its first regional office in America in Brazil,” said Carlos. Brit.
VISIBILITY – Strengthening the recovery in the area also involves efforts to promote national attributes abroad, in order to increase the arrival in the country of foreign visitors. Supported by MTur, Embratur (Brazilian Agency for International Tourism Promotion) has announced in 2019 that visa requirements for Australian, Canadian, Japanese and North American travelers to enter Brazil will end.
Recently published data indicate good results in terms of the arrival of foreigners in Brazil. In the first two months of this year, according to the International Traffic System of the Federal Police, over 530,000 visitors came to the country. And the Central Bank’s figures show that this public’s spending in Brazil totaled $ 781 million in January and February, an increase of 63% over the same two-month period in 2021 ($ 480 million).
President Embratur, Silvio Nascimento, is counting on strengthening Brazil’s image. “We are moving towards a full recovery of the sector, and these data strengthen the fact that Brazil is an interesting and safe destination. In the United States, for example, our visa-free campaign contributed $ 5.7 million in sales to the country. Working together with MTur will certainly increase the number of foreigners in Brazil throughout the year “, he predicts.
Iguaçu Falls, in Foz do Iguaçu (PR). Credit: Zig Koch / MTur Destinos
By the end of this year, Embratur has on its agenda the realization of at least four advertising campaigns in the United States, Europe and Latin America, as well as the organization of famtours, press trips and roadshows, among other actions. The agency should also be present at 14 major fairs in the overseas segment and also take advantage of the visibility of the FIFA World Cup in Qatar to organize promotional activities.
ABOUT THE DATE – The National Tourism Day was established in 2012, with the entry into force of Law 12,625. The date is a reference to May 8, 1916, when the state of Paraná demanded that the land near Iguaçu Falls be expropriated and declared of public utility for the creation of a park. The request was accepted on July 28, 1916, by State Decree no. 653. Today, the unit receives millions of tourists and is an icon of national tourism.
by André Martins
Communications Office of the Ministry of Tourism