After a wave of pandemic layoffs, become profitable from tourism in Bahia?

Tourism was one of the affected segments of the economic system through the pandemic. Along with the numerous lower within the variety of journeys on account of well being measures, there was a big influence on the congresses and occasions, music and leisure, bars and eating places, motels, amongst different 48 sectors of the tourism-related economic system.

With the vaccination and the prospect of controlling the Covid-19 pandemic, the tourism commerce begins to breathe a sigh of aid and resume actions that, throughout this era, have undergone some transformations, equivalent to specializing in experiences.

Bahia Lodging and Meals Federation (Fehba) President Sílvio Pessoa, for instance, celebrated the truth that in April this yr, the bars and eating places sector reached a turnover of 57%, the identical as in 2019, earlier than pandemic. “Nevertheless, we’ve not reached the dream state of affairs, which is the turnover of 65%, skilled in 2012,” he factors out. For the Fehba consultant, higher figures ought to solely be reached in January subsequent yr.

He factors out that within the two years of the pandemic, Bahia has misplaced about 80,000 jobs and has solely recovered half of them to date. “Entrepreneurs within the phase have to earn cash to get employed,” provides Pessoa.

Luiz Henrique do Amaral, Govt Chairman of Abrasel in Bahia, factors out that Bahia is a really wealthy state when it comes to tourism and that there isn’t a common rule that favors this or that sector. “We’ve an expressive and qualitative improve of the vacationer supply in Chapada Diamantina, on the North Coast and on the Discovery Coast, to say solely essentially the most expressive ones”, he explains.


Clube Turismo CEO Ana Virginia Falcão recollects that this return started to be seen within the second half of 2021. For many who wish to develop their enterprise on this subject, Ana Virgínia factors out that there’s a development associated to expertise journey.

“In different phrases, on this approach, the traveler not solely is aware of the brand new vacation spot, but additionally lives this new place by way of new experiences, with the ability to return to his hometown with new data, with the expertise of native tradition, with the attitude of the group.” he.

Ana Virgínia Falcão celebrates the resumption of tourism-related actions and highlights the change the pandemic has dropped at the phase (Photograph: Disclosure)

She recollects that for months, the sector has been fully at a standstill, and efficiency has solely turn out to be a help and help for passengers for nearly three consecutive months. “Nevertheless, regardless of the influence, there was an appreciation of the journey agent. The net journey company (OTA) was not scheduled to take care of such an surprising state of affairs. At a essential juncture, vacationers want journey brokers to assist them return to their hometowns and reschedule their travels, ”he stated.

Within the journey company sector, gross sales of worldwide locations and cruises have been essentially the most affected segments. “At the moment, we are able to see a brand new normality and stability for the safer sale of those merchandise,” says Ana Virgínia.

Vice President of the Brazilian Affiliation of Journey Businesses (ABAV-Ba) Ângela Carvalho, who additionally works as a businesswoman within the subject of broadcast tourism with Comfortable Tour, says that right now there’s a excessive demand inside and out of doors Brazil. “Nevertheless, receptive tourism to worldwide tourism continues to be in low demand,” he stated.

As a really shut place, Sílvio Pessoa recollects that Salvador acquired 50 worldwide flights earlier than the pandemic and it has not but been recovered. “About 50% of the vacationers Salvador acquired got here from inside, 45% from different states and 5% have been vacationers from overseas. Though it could look like a small quantity, this share has moved the native economic system very considerably “, he evaluates.

For the Fehba consultant, full restoration can solely happen with aggressive public insurance policies to scale back ICMS, together with the discount of aviation air gasoline, the restructuring of the air community in locations equivalent to Barreiras, Lençóis and Valença, advertising and marketing for native locations. “Right here in South America, we’ve guests who’ve all the time been constant, so it is time to reconnect. Only for the main points, you will need to word that 24% of the vacationers who got here to Bahia have been from Argentina “, he suggests.


Within the restoration course of, nationwide locations have offered enterprise alternatives for tourism. “Given the repressed demand and the need of the folks to journey, the supply of nationwide locations was the most secure approach to observe the exercise. Ecological locations, seashores, the place the traveler had the chance to stay experiences in open environments was a chance for the sector “, explains the CEO of Clube Turismo.

In Bahia, the seek for coastal locations stays intense, along with the potential for locations like Chapada Diamantina. In line with Ana Virgínia, so-called eco-tourism and agrotourism have grown. “Nevertheless, it’s essential to needless to say agrotourism and ecotourism don’t goal mass consumption, for that reason, in comparison with different segments, they are going to have a smaller proportion,” he explains.

Maurício Bacelar, Bahia’s secretary of tourism, factors out that the worldwide development in the direction of tourism growth is predicated on two pillars: know-how and sustainability. He factors out that nature-related and outside tourism has turn out to be extra essential as a result of demand of the folks, who’ve spent loads of time in social isolation within the city surroundings. “It’s noteworthy that Bahia has an unlimited territory, with an awesome variety of pure sights, which additionally favors these two actions, which have a big improve on this post-pandemic,” he added.

Luiz Henrique do Amaral says that the entrepreneurial imaginative and prescient of tourism is extra centered on long-term investments. “Lengthy-lived companies are usually extra devoted to their targets, subsequently extra dedicated to having of their ‘DNA’ the supply of the expertise we’re speaking about,” he explains. On this approach, he says that extra structured locations find yourself with a extra promising enterprise surroundings, the place the return on funding is quicker and better.

Angela Carvalho advises these focused on investing in tourism to coach and remember that returns are usually not fast (Disclosure Photograph)

Angela Carvalho’s recommendation is that earlier than beginning a enterprise in any subject of tourism, the occasion ought to attempt to know the enterprise, its strengths and weaknesses, to be educated in each the technical half and the of administration. “As well as, you will need to have loads of braveness as a result of it isn’t a straightforward enterprise with a fast return. At this time, I consider that profitability is larger for companies that work with teams of younger folks or seniors and even with specialised consulting in situations “, he concludes.

Ideas for journey brokers

Prepare always: The journey agent have to be an knowledgeable within the topic of journey and should subsequently be educated in all the pieces that may present worth, data and expertise to his passengers;

Work with ardour: To be good at what you do, you could not solely be well-prepared, well-trained, but additionally do what you’re keen on. When the work is completed with data and keenness, the outcomes are superb. It is nice to work with an exercise that has such a constructive influence on folks’s lives, however take into consideration whether or not the work of analysis, providers, steerage and help for passengers attracts you;

perseverance and perseverance: You must persevere and persevere. Enterprise and / or work in tourism are usually not simply alternatives. You’ll face challenges, difficulties and subsequently the persistence and insistence on what you consider, on what makes you private {and professional}, have to be fixed.

Leave a Comment