After the large comeback, 12 challenges for Tourism Vinicius Lummertz

Former Minister of Tourism Vinicius Lummertz
Alan Morici

Former Minister of Tourism Vinicius Lummertz

After the second half of 2021, with a 77% improve in income, with a resumption of home journey, a nationwide summer season superseason and the celebration of the total resumption of tourism within the lush parades of the samba college at Rio’s carnivals and São Paulo, I used to be challenged by some journalists to checklist the 12 fundamental potentials for the way forward for Brazilian tourism on this new second, after two years of pandemic that has not but left us. With the help of the CIET crew, the Info Heart on Tourism Economics that we created on the Secretariat for Tourism and Journey of the SP, follows the results of the accepted problem:

1) Pure Parks – Brazil must evolve within the concession mannequin of its Pure Parks, providing a greater construction and points of interest to obtain guests and the chance to have lodges in a few of its areas, as occurs within the nationwide parks of worldwide. Provided that Brazil is at present the 2nd nation with the very best pure potential in tourism in keeping with the World Financial Discussion board (till 2019 it was the primary), our nationwide parks have an important potential to be higher recognized, with the impact of conservation consciousness and projection. of our nature nationally and internationally.

2) Brazilian museums – Brazilian museums, particularly probably the most outstanding ones associated to the personal sector, the principle ones in every state and the nationwide museums of nice historic and cultural significance managed by IBRAM- Instituto Brasileiro de Museus, must be extra concerned within the nationwide vacationer circuit. worldwide. Brazil is, in keeping with the World Financial Discussion board, the ninth largest nation on the planet by way of cultural range and points of interest, and this isn’t correctly addressed by Tourism, neither by way of promotion nor by way of infrastructure, customer expertise and the museum. sturdiness..

The largest instance is the New Museum in Ipiranga, the capital of São Paulo, which reopens its doorways (closed since 2013) for the two hundredth anniversary celebrations on Sete de Setembro, in addition to the reopened Museum of the Portuguese Language. in 2021 and the Pinacoteca – now Nova Pina – which can reopen in November to obtain over a million guests a yr.

3) Built-in On line casino Resorts – The long-awaited approval of laws to combine on line casino resorts results in the feasibility of billions of investments in places with nice potential to be vacationer districts and vacationer catalysts, changing the tourism exercise of Brazilians overseas.

4) Nationalization of the idea of vacationer districts – The idea of vacationer districts, as developed within the state of São Paulo, might be an efficient institutional answer to create governance and appeal to funding in geographical areas with actual worldwide potential for tourism – the place there are plans funding and significant mass between enterprise and authorities to grow to be a District.

5) Worldwide and nationwide promotion with knowledgeable customary – The worldwide and nationwide promotion of Brazil, with the help and partnership of the tourism commerce, have to be steady and near the factors of nice confluence of the media and international affect.

6) Infrastructure and concrete high quality in vacationer municipalities – Assist system, with modules, software fashions and sources, to achieve city high quality, group and infrastructure together with vacationer aims in the principle vacationer cities.

7) Use of historic buildings for lodges or vacationer developments – Risk to grant historic or preserved buildings belonging to the federal government and different house owners for a very long time, in a venture much like “Revive” in Portugal, which opens the patrimony of personal sector funding for growth of tourism tasks, by public tenders.

8) Massive-scale assisted lending – Lending program for tourism enterprises, with assure fund and assisted credit score, operated by Sebrae in partnership with journey businesses.

9) First job in Tourism – First job program, with particular laws, which goals to stimulate employment in Tourism.

10) Nationwide Funding Space Portfolio – Determine areas and land appropriate for tourism funding in extremely engaging, business-licensed, organized places, as now we have executed in São Paulo.

11) Marinas and marinas – Public-private partnerships (PPPs) for the implementation of marinas and marinas alongside the Atlantic coast, in addition to rivers and dams, encouraging the nautical business and increasing the potential of those locations.

12) City vacationer seashore sanitation plan – Particular plan for the sanitation and group of the vacationer seashores in Brazil, with the intention to improve the showering potential of seashores situated in city areas.

It’s clear that the planning of those 12 “factors for the long run” have to be built-in right into a World Plan for Brazilian Tourism, in order that they are often applied and executed in a harmonious means – and likewise in synergy with every little thing we have already got. it is good and it really works …

It’s time for Brazil to acknowledge tourism as one in every of its two main aggressive benefits on the planet, the place we rank first. The opposite is Agribusiness, which 40 years in the past shyly existed in a food-importing nation. But it surely turned Brazil into the basket of the planet as a result of a program was created for it, as we now level out for Tourism: there was internationalization within the manufacturing chain, there was credit score, there was coaching, there was intelligence from Embrapa and the combination of the provision chains. manufacturing.

Because the creator of the e-book “Brazil: The World Energy of Tourism”, I simply have to reaffirm this title – and do not forget that so long as tourism just isn’t on the heart of the nation’s financial and social agenda, it’s a waste of tens of millions of locations. and large private and non-private investments to enhance the standard of lifetime of a whole nation.

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