SER, a company from Salsomaggiore Terme (Sirmax Group) specializing in the processing of selected plastics from separate collection, has launched the #ArteCircolare project with the aim of creating a bridge between the industrial reality and the schools in the area Beating Parma and raising awareness of plastics and the circular economy among younger generations.
#ArteCircolare involved about 40 third and fourth grade students from the Toschi Art School in Parma, who created 13 artistic sketches on the theme of “Regeneration and Rebirth” through the recycling of plastic materials. Four of the 11 sketches, each about 30 centimeters high, were selected and later became sculptures, about 60 centimeters tall, made of terracotta and recycled plastic granules or flakes. The four winning sculptures received recognition and a cash prize at a ceremony this morning in the Toschi Auditorium. The works were honored equally by a commission made up of the school director, Prof. Roberto Pettenati, Profs. Fausto Beretti, Alberto Restelli and Danilo Cassano, as well as Michela Manganelli, Human Resources Coordinator at SER, and Leonardo Forner, Marketing & Promotion Manager at Sirmax Group.
“First of all, we are proud that an important company like SER in Salsomaggiore and a large group like Sirmax have decided to turn to the girls and boys of Toschi to give substance to their project – said Roberto Pettenati, director of the Parma Art School – .I thank you for the trust you have placed in us. Our task was to translate the thoughts, fears and hopes that people have in the face of the plastic problem into images and symbols: the works must evoke criticism, surprise, admiration or anger , but they must not leave us indifferent In short, we experimented with art as a social provocation: arousing emotions to make the audience think. Invitation of SER-Sirmax and professors Beretti, Toniato and Zacconi who, with their commitment, managed to do so have work possible.”
“The idea of the #ArteCircolare project was born to raise young people’s awareness of the issues of regeneration and recycling of plastic waste – added Michela Manganelli, Human Resources Coordinator of SER, the Sirmax Group’s Salsomaggiore Terme company and sponsor of the project – The Sirmax Group has always promoted local actions to make known what it produces and how it produces it, we believe now more than ever that it is necessary to engage the territory in the issues of circular economy and the processing of plastic that can and must be reused and transformed into something durable in times of resource scarcity, for a more sustainable and intelligent environment in which we live.”
The prize awarded is 2,500 euros, of which 1,500 are intended for the purchase of teaching materials and the other 1,000 are divided between the four winning works. The four sculptures of the #ArteCircolare project were exhibited at the recent Green Past fair, which took place in Milan from May 3rd to 6th and was a great success with visitors. After the award ceremony this morning, the works will be installed in the SER in Salsomaggiore Terme in an exhibition path in the company premises.
Hope. Sabrina Miron (III B, Figurative Art) depicted a human figure that, through a continuous flow that flows through the heart, transforms the waste material and gives a new possibility to what seems to offer no possibility. With this sculpture, made entirely of terracotta, Sabrina wanted to say that through intelligence and compassion, man can transform a waste material into an object that can nevertheless perform a useful function for everyone.
Phoenix. Rebecca Carabet (III B, Fine Arts) used terracotta to depict a phoenix, the mythological animal reborn from its own ashes. The bird is about to spread its wings and take off to be reborn. At the base, Rebecca glued plastic beads of different colors to convey the idea of regeneration. In this sculpture he wanted to express the ability to face the adversities that plastic has created in recent years, with the awareness that, just like the phoenix, it can be regenerated and transformed.
The Grace of Rebirth. Annamaria Parshyina’s sculpture (III B, Fine Arts) shows a standing girl in a long dress, holding a red plastic flower. Red plastic grains are arranged at the base of the dress to give the impression that the figure is born out of it. With this work, Annamaria wanted to represent the transformation of the waste element, which can be regenerated in an elegant and easy way.
Blooming Plastic. Maddalena Aliani, Leonardo Bolzoni, Asia Brandiani, Debora Comani and Giulia Roncani (IV A, Figurative Art) have created a sculpture in painted terracotta, metal and recycled plastic granules depicting a plant, a symbol of rebirth. The tree comes from a pile of plastic waste, which is the raw material of SER-Sirmax. The stem is made from black painted terracotta and vinyl glue to recreate the effect of melted plastic, while the leaves and flowers are made from flakes and granules of recycled plastic. With this work, the students of the IVA wanted to express how important it is to see an opportunity where others only see waste.
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