Companies reinvent and survive in post-pandemic tourism | Nationwide Locations

Fabiana Costa

The facade of the Chocolate Gramadense theme retailer

With the pandemic, the tourism sector has suffered a huge impact, primarily as a result of restrictions generated by Covid-19, which have made it unimaginable to journey domestically and internationally, in addition to the group of main occasions. In line with the Nationwide Confederation of Commerce in Items, Companies and Tourism (CNC), the sector misplaced BRL 214 billion in 2021. From the start of the pandemic in 2020 to December 2021, the loss was BRL 473.7 billion.

On this context, many conventional enterprises needed to reinvent themselves to be able to keep themselves in a state of affairs of vacationer instability. In 2022, with the resumption of the sector, items and companies really feel the adjustments.

In line with knowledge from Embratur (Brazilian Company for the Promotion of Worldwide Tourism), within the first 4 months of this 12 months, the entry of overseas vacationers in Brazil was 60% greater than in the entire of 2021. From January to April 2022, over 960 thousand individuals entered the nation with vacationer visas. Whereas, in 2021, there weren’t even 600 thousand. In June of this 12 months alone, 3,800 worldwide flights arrived within the nation.

Gramadense chocolate


Chocolate Gramadense, some of the conventional companies in Gramado, needed to adapt to the state of affairs. Based in 1982, Chocolate Gramadense is a household enterprise run by Altanísio Ferreira de Lima and his spouse, Enir Maria Pereira Lima.

The model began its actions with a small artisanal manufacturing in a premises of solely 80 m² serving solely native customers. Over time, it has expanded its manufacturing and managed to realize notoriety within the artisanal chocolate market.

Nonetheless, in Might 2021, Altanísio died on the age of 69 as a result of Covid-19, leaving his son Ezequiel Dias de Lima and his spouse Danúbia Lima to handle the corporate.

Earlier than the pandemic, the model was produced for company occasions and had a extra business viewers. However with the restrictions, the gala’s began to be canceled and to outlive the instability state of affairs, they needed to open bodily shops, as they solely had a 12 m² showroom inside these occasions, which was not occurring.

“Whereas everybody withdrew, the model modified its audience, though it was already identified each inside and out of doors Gramado, we realized that it was vital to draw vacationers, as a result of Serra Gaúcha is sort of of tourism”, explains Ezequiel, 43 years outdated.

The model didn’t miss company occasions, however expanded to different audiences. A lot in order that, within the 12 months it turned 40, it delivered a 500m² themed retailer to the municipality of Gramado and its guests. The store is linked to the manufacturing facility which is on show and permits guests to view the preparation of artisanal chocolate. As well as, it has ample parking and an area with greater than 300 artisan merchandise on the cabinets.

Chocolate Gramadense wager on change, even in an unsure state of affairs, and managed to reinvent itself. A lot in order that right now, the store has turn into a vacationer spot of the town and receives 1000’s of holiday makers. The shop now represents a big a part of the revenue of the model, which produces 200 tons of chocolate per 12 months and serves customers all through Brazil with 4 licensed shops in several states of the nation.

Cloves and cinnamon

In Rio Grande do Sul, one other enterprise needed to make adjustments: Débora Pieri Leonhardt and Paulo Leonhardt, have been on the helm of Pousada Cravo & Canela since 2000, an area that was a part of the Affiliation of Roteiros de Charme Lodges, the group in query. with the sustainability of their actions and the vacationer locations the place they’re positioned.

Born in São Paulo, the couple moved to Serra Gaúcha in quest of high quality of life, escaping the hustle and bustle of the massive metropolis to lift their two daughters. And so it was accomplished. Through the 20 years they managed the inn, they grew to become well-known in Rio Grande do Sul, particularly in Canela, the place the inn was positioned, and in Gramado.

“Pousada Cravo & Canela already existed beneath this identify, however it was closed and we bought the house. It is a Nineteen Fifties mansion, a European-style mansion that belonged to former governor Ildo Meneghetti. On the time, it was often known as Palácio das Hortênsias,” says Débora, 47.

With the pandemic, they needed to vacate the house that was rented after it was bought to make method for an actual property deal.

“The inn was closed for some time as a result of weak tourism. And as well as, we realized that conventional institutions and smaller entrepreneurs couldn’t compete with the massive firms within the resort trade”.

The house was acknowledged for its differentiated service, impeccable decor, along with the standard and really useful breakfast, which many guests think about one of the best within the area. In addition to the truth that it has ample house, gardens, swimming swimming pools, lounge and 12 residences. In these years, in addition they prioritized worker integrity and sought to not hearth anybody.

Débora says that, to be able to address the state of affairs and to not abandon the identify they’ve constructed over time, they began to serve the chains of motels and inns within the space of ​​Gastronomy and Occasions, outsourcing F&B actions (Meals and Drinks ). ) for these areas. The couple noticed the chance to take the Cravo & Canela inn’s well-known coffees and afternoon tea to different adventures within the area.

It used to have a partnership with Lodge Cercano, however extra lately they managed to collaborate with the Laghetto resort chain and now serve three motels of the chain in Gramado, particularly: Laghetto Château, Laghetto Fratello and Laghetto Gramado. The previous even bears the identify of the inn from two of its eating places.

“It is a restart of one thing we have been doing for 20 years, however for us it was a restart with new power: an injection of spirit,” concludes the businesswoman.


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