Cultural tourism will increase lodge occupancy in Better BH and attracts guests

Journalist Ricardo Moreno, 44 ​​years outdated, cannot wait to take part in one other version of MecaInhotim, the most important out of doors up to date music competition within the nation. He has been a daily on the occasion because the first version, in 2015. Moreno enjoys the ambiance of the competition, the not too lengthy format, the idyllic inventive scene by which it takes place, the collection of artists – this 12 months it’s Caetano Veloso, Alceu Valença, Fernanda Takai, Vohoor and eight different sights – however most of all the chance to reconnect with pals in São Paulo.

You learn that proper: 45.3% of the competition viewers comes from São Paulo, 15.9% from Rio de Janeiro and eight.6% from different cities within the nation, confirms Piti Vieira, director of sponsorship and new enterprise. “MecaInhotim is a competition of encounters, as a result of it permits individuals to satisfy and join,” he explains. For Moreno, the reveals are nice, the friends wonderful, however they solely function a backdrop to a bigger expertise. “MecaInhotim isn’t an area competition, we’re not from Minas Gerais, we needed extra individuals from BH,” emphasizes Vieira.


MecaInhotim is the perfect instance of what occurred within the Belo Horizonte metropolitan area within the post-pandemic interval. Cultural tourism has already overtaken enterprise tourism, boosted by the numerous cultural reveals and occasions in latest months. The numbers show this pattern. Cultural producer Léo Ziller, one of many veterans within the phase, says that by way of ticketing, that’s, within the sale of tickets, the provenance of the individuals is confirmed, most of them coming from different states. The instance is Prime Rock Brasil, which came about in July.

Pedro Lobo, from the manufacturing firm Secreto, promoter of the occasion, attracts consideration to a curious reality: Prime Rock Brasil was born in Curitiba (PR), takes place in three cities within the nation (BH, Recife and Curitiba), however essentially the most giant viewers of the editions is in Belo Horizonte: 25 thousand individuals. The cultural producer took the chance to carry a ballot on social networks: “Prime Rock needs to know who comes from different states?”. About 160 individuals answered the query, they had been individuals from everywhere in the nation. “Town is effervescent with concert events and festivals,” he factors out.

Léo Ziller, additionally from Secreto, asks: “What’s the logic of a celebration like Só Monitor Boa, a present by Gusttavo Lima, which surpasses the viewers in large city facilities like Rio de Janeiro and São Paulo? As a result of we’re the gastronomic capital of huge festivals, the most secure metropolis, with motels with one of the crucial reasonably priced charges within the nation and a big construction of bars and eating places. That is the potential that the vacationer sees, and the municipal public energy, not but”, he argues.

Vacationer in BH

It is a potential that Ricardo Moreno has already observed: “I come to BH to look at reveals, eat and drink, and MecaInhotim finally ends up being an excuse to benefit from the metropolis.” The journalist from São Paulo often stays within the Lourdes or Savassi area. “I arrive on the town on Friday and depart on Monday. I’ve no drawback reserving a lodge. BH has good costs, even higher than Brumadinho, and a road life that São Paulo does not have,” he mentioned. Whereas working from a house workplace, Moreno is extending his keep within the capital of Minas Gerais.

On this second semester, there are lots of nice occasions – along with the festivals MecaInhotim, Sensational, Histórias and Sarará, the singers Caetano Veloso and Roberto Carlos, the worldwide bands Gun n’ Roses and Ummagumma and the partnership of Pitty and Nando Reis in # PittyNando. “BH has the vocation to be a hub for the leisure trade, for cultural tourism,” sums up Léo Ziller. The quantity of apparatus supposed for cultural occasions additionally reheats the sector. Minascentro reopened in Could, Enviornment MRV can be in 2023, and Mineirão has already assumed this vocation.


These occasions are already instantly mirrored in lodge occupancy. From January to Could, in response to information from the Brazilian Lodge Business Affiliation (Abih-MG), occupancy elevated from 41.74% to 60.41%, reaching peaks of 80%. “It is a gradual improve attributable to vaccination, the resumption of enterprise and the return of the massive reveals. We noticed vital progress in June and July, together with a rise within the common every day charge. Abih initiatives the occupancy in BH in July at roughly 65%”, emphasizes director Carol Drumond.

Edvard Pancrácio, common supervisor of operations at Intercity BH Expo, a lodge 1,600m from Expominas, town’s principal conference centre, notes that in occasions held within the area, occupancy averages 85%. “On the A-Ha live performance, our occupancy reached 80%, and on the Chitãozinho and Xororó concert events, 86%. Our greatest viewers is often from the inside of Minas Gerais, then from São Paulo and Espírito Santo,” he factors out. In accordance with Pancrácio, reveals and gala’s, such because the Cavalo Manga-larga Marchador, favored tourism.

Márcia Ribeiro, Advertising Enterprise Director at Expominas and Vice President of the Conference and Guests Bureau of Belo Horizonte, has a solution on the tip of his tongue for this cultural effervescence: “Town is richer in gastronomy, within the supply of cultural circuits, within the inventive. A producer doesn’t select BH due to the infrastructure, however due to its cultural worth”. In accordance with Ziller, Caetano – who is about to play his third present at Epominas in October – mentioned he selected to start out his tour right here as a result of BH has the perfect crowd.

Freedom Circuit

As the primary area for cultural tourism within the metropolis, Circuito Liberdade additionally recorded an viewers report. There have been roughly 1.5 million visits within the first half of the 12 months to amenities in Praça da Liberdade, in response to information from the State Division of Tradition and Tourism (Secult-MG). Wagner Tameirão, director of the Minas Gerais Vale Memorial, one of many gear of the circuit, says that each one these numbers make a variety of sense. “With the reopening of the area, we really feel this reflection,” he factors out.

Right now, in response to the supervisor, the Memorial is very valued by the TripAdvisor web site, a platform that counts vacationers’ opinions. The cultural heart ranks first within the “museums” class and because the sixth most visited attraction within the capital of Minas Gerais. “Our museum helps to know Minas Geras a bit, it’s interpretive, a enterprise card for the state,” he factors out. From January to July, in response to a survey, the Memorial was visited by 67,482 individuals, of which 24,465 had been vacationers from varied areas of Brazil and 13,282 from outdoors Brazil.

Transversality and creativity

This transversality between tradition and tourism has grow to be a actuality in Minas and is among the traces of motion of Secult-MG. “Cultural tourism and the inventive economic system are, after all, cross-cutting. Tourism has the perform of building a circulate of tourists, both from the municipalities themselves or from different lands. Nevertheless, the patron object of cultural tourism is creativity, whether or not it’s a present, a museum, a theater efficiency, a bar or a restaurant with native delicacies,” says secretary Leônidas Oliveira.

All this inventive energy, in response to him, is able to selling peoples, cultures, histories and locations. “Collectively, the inventive economic system and cultural tourism, the latter liable for 72% of our tourism, generated 82,500 jobs in Minas final 12 months and put greater than 20 billion lei into the economic system,” reveals the secretary. “The metropolitan area is a transparent instance of this, because it reinvents itself post-pandemic by way of cultural tourism, enhanced by performances in areas unfold throughout the capital and its environment,” he provides.


The subsequent large occasions on the town

MecaInhotim. Examine the schedule at hyperlink.

Competition Tales (8/13)

Sarará Competition (8/27)

Fireplace Competition (27/8 – 5/9)

Gun n’ Roses (9/13)

The assembly of the generations (21/9)

Roberto Carlos (23 and 24/9)

Planet Brazil (24 and 25/9)

Jota Quest (8/10)

Sand (10/28)

Caetano Veloso (10/29)

PittyNando (1/11)

Brothers Tour (Seu Jorge and Alexandre Pires, 11/12)

Milton Nascimento (11/14)

Ummagumma (12/17)

Christmas Secret (13/23)

Leave a Comment