Discover 10 initiatives that combine sustainable tourism, science and education

Fundação Grupo Boticário provides technical and financial support for ten projects aimed at responsible tourism on the Brazilian coast. Check it out!

DT EDITION with agencies


In order to stimulate sustainable businesses that can promote biodiversity conservation in coastal and marine regions and that also move towards expectations of growing outdoor activities and greater contact with nature, which are major trends in tourism for the coming years, Boticário Group Foundation for Nature Protection has selected ten projects to receive technical and financial support starting this year.

According to the official statement, the responsible tourism solutions developed in the north-east, south-east and south regions of the country are among the 19 initiatives across the country selected by Camp Oceano, which will allocate a total of BRL 3.7 million in support financial for the following. three years. According to the note, in addition to tourism, solutions were also supported to reduce pollution at sea and reduce the effects of the climate crisis in coastal regions.

“Camp Oceano projects, developed by co-creation, with training and mentoring to improve ideas, have shown the potential to generate positive and lasting impacts for the conservation of our coastal and marine areas, combining tourism, science, education, economic development and integration with the community “, he evaluates Omar Rodrigues, Senior Manager of Involvement and Institutional Relations at Fundação Grupo Boticário, in an official note sent by e-mail to the editorial office JOURNAL.

Check below the 10 projects selected by Camp Oceano, depending on the region of each of them:

Northeast region

According to the official statement, most of the supported projects are in the North-East. Of the six outstanding initiatives in the region, two are in Pernambuco. Coral Coalition is a science tourism program to integrate the local community of Porto de Galinhas in solving the degradation of the reef and the demand for new tours. The project, carried out by BioFábrica de Corais, aims to implement a reef restoration program, divided into four management programs: coral transplantation, mapping and monitoring, recovery of diseased colonies and educational experiences.

already the project noronha birds, according to the note, aims to bring together tourism activities and the promotion of conservation actions in the Fernando de Noronha Archipelago. Owned by the Espaço Silvestre Institute, the initiative aims to preserve the greatest diversity of seabird species in Brazil, in addition to stimulating the local economy, science, communication and social engagement.

The sebito bird, which, according to the Aves de Noronha project, is an exclusive bird of the archipelago, which feeds on fruit, insects and nectar. / Credits: Instagram Play Birds of Noronha.

from João Pessoa (PB)the project coral I care is an integrated and participatory management model to help people and entrepreneurs in water tourism in the conservation of coastal reefs in Paraíba, using interactive digital technology and environmental awareness campaigns. The aim of the solution, according to the note, which was developed by the Association for the Development of Science and Technology (Scientec), is to promote responsible and sustainable tourism, with an emphasis on monitoring the health of the ecosystem and the permanent involvement of users in conservation measures.

Seixas Reefs, which according to the “Coral Eu Cuido” project, is one of the most visited reefs in João Pessoa. / Credits: Instagram Reproduction Coral Eu Cuido.

Not WaxAmong those selected is an initiative of the Association for Research and Conservation of Aquatic Ecosystems (Aquasis). The project You know how to preserve aims to promote responsible tourism in the municipality of Icapuí, in order to strengthen community tourism, allowing the orderly visit for observation and experience through a Participatory Tourism Plan. According to the note, the project will provide technical and legal support to various social actors, promoting the strengthening of tourism activities for the conservation of manatees and migratory birds, endangered species and their natural habitats.

already the project Discovering the ocean in the footsteps of sea turtlesde la Instituto de Desenvolvimento Sustentável da Península de Maraú, în Bahia, integrates a set of local actions to connect the tourist trade, residents, tourists and public authorities, in order to reduce the pressure on natural resources arising from the disorder of tourism. He has been working on disseminating ocean culture through educational tours and developing an application that connects people and businesses with ocean and turtle conservation.

Prepared by the Reef Conservation Project, in alagoasthe solution Promoting ecotourism in APA Costa dos Corais aims to promote participatory tourism in the monitoring of coral reefs in the largest coastal and marine conservation unit in Brazil. The process includes training tourists and empowering them to collect data during snorkeling trips. A team of researchers will make quarterly expeditions to compare and validate the data collected by tourists.

Southern Region

According to the note, two solutions benefit maritime tourism in North coast to Rio Grande do Sul. An initiative of the Rio Grande do Sul Aquatic Mammal Study Group (Gemars), the How to turn towers to the sea? follows the present and virtual observation of the marine fauna of Torres. It also aims to draw the city’s attention to its coast by implementing wolf and sea lion watching tourism, without necessarily being on board.

A Bar buttonsAnother Rio Grande do Sul project, which will receive financial support from the Grupo Boticário Foundation, is a solution to stimulate community tourism related to nature conservation in Tramandaí River Bar. Through participatory methods of qualification and awareness of local actors, the use of services and the beauty of the scenic beauty, the NGO Kaosa project aims to be a catalyst for the sustainability of fishing and coastal communities.

Developed by the Joinville Region Educational Foundation, the project Caminhos do Mar – Natural tourism for the conservation of Babitonga Bayem Weather in Santa Catarina, intends to promote tourism on board to observe nature, such as porpoises, the world’s smallest and most endangered dolphin. The project aims to generate the technical basis for carrying out the activities and to transfer the generated products to a network of collaborators, including young people taking a technical course in tourism. The generated products have a great potential to be transformed into public policies.

South East

Finally, according to the newsletter, one of the supported projects will be developed in North coast to São Paulo. The solution Diving with Mero, from the Terra Viva Ecological Association, aims to develop captive production technology for large fish, in addition to developing protocols for youth management, mapping areas with the ability to release, repopulate and stimulate tourism to observe megafauna. The group can reach three meters in length and over 400 kilograms. According to the note, the project will provide training for traditional communities, encouraging ocean culture, enabling group sightseeing tourism and strengthening surrounding communities.

Diver from the “Meros do Brasil” organization with group fish. The organization created the project “Diving with the groupers”. / Credit: Reproducere Instagram Meros do Brasil.

To learn more, visit Oceano Camp and from Apothecary Foundation.

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