Embratur, states and municipalities define promotion methods at worldwide festivals

Brasília – On Monday (1), in Brasília, Embratur introduced collectively representatives of the Nationwide Discussion board of Secretaries and Administrators of State for Tourism (Fornatur) and the Nationwide Affiliation of Secretaries and Administrators of Tourism (Anseditur) to debate vacation spot promotion methods brazilian in the primary worldwide tourism festivals.

On the assembly, attended by the presidents of Embratur, Silvio Nascimento, of Fornatur, Fabrício Amaral, and of Anseditur, Vanessa Leal, proposals have been introduced to extend the participation of states and municipalities in these strategic occasions to current them to vacationers and foreigners. buyers the potential of Brazil.

Within the first half of the 12 months alone, Embratur had its personal stand at six occasions: Fitur – Madrid, ANATO – Colombia, BTL – Portugal, BIT – Italy, IMEX – Germany and Fiexpo – Panama. Collectively, the shares add as much as an anticipated enterprise of roughly R$16.5 million and introduced collectively 36 different institutional co-exhibitors.

“For the reason that return of the occasions, we’ve intensified our participation in the primary worldwide festivals to encourage the attraction of overseas vacationers to Brazil and this semester we’ve already confirmed our presence in six different main occasions that ought to deliver collectively a big variety of co-institutionals . -exhibitors”, he mentioned.

Embratur will take part in FIT América Latina, between October 1-4, in Buenos Aires, Argentina; IMEX América, from October 11 to 13, in Las Vegas, United States; New York Worldwide Journey Present (NYITS), from October 28 to 30, in New York, United States; World Journey Market (WTM), November 7-9, London, UK; Paraguay Worldwide Tourism Honest (FITPAR), November 11-12, in Asunción, Paraguay; and IBTM World from November 29 to December 1 in Barcelona, ​​Spain.

For Fabrício Amaral, the partnership between Embratur and commerce is prime for the event of tourism. “This channel of communication is extraordinarily necessary for strengthening relationships and thereby strengthening the sector,” emphasised Fabrício. The president of Anseditur, Vanessa Leal, strengthened the affiliation’s work with Embratur. “We wish to present Brazil to the world, and Anseditur is working in partnership to make this purpose potential,” recalled Vanessa.

Additionally in the course of the assembly, Silvio Nascimento detailed the exercise carried out by Embratur throughout 2022, which incorporates the belief of promoting campaigns, roadshows in strategic markets, press journeys, amongst others. To make an thought, The company’s operations have already seen a rise of over R$48.5 million (US$9.4 million) in journey packages to Brazil and lodging within the nation., bought from on-line journey companies (OTAs). The general public relations actions with the overseas press are additionally price noting, which recorded a return on funding (ROI) of roughly 7.7 million lei.


Additionally on Monday, Embratur and Fornatur had a gathering with representatives of the tourism commerce in Chapada dos Veadeiros, in Goiás, to element the exercise being carried out to advertise this vacation spot overseas.

In the course of the workshop, held on the Embratur auditorium, in Brasília, the Company’s administration introduced the primary pointers for selling locations overseas, corresponding to worldwide tourism information with an emphasis on the character section, vacationer conduct and that are the primary markets that locations are in search of corresponding to Chapada dos Veadeiros, along with an evaluation of alternatives and potential, in addition to the significance of collaborating in worldwide festivals.

“As we speak we all know the significance of a vacation spot like Chapada and we have to discover mechanisms to additional promote its wonders in overseas markets,” mentioned Embratur’s Director of Advertising, Intelligence and Communication, Karisa Nogueira, who chaired the course.

In response to the president of Fornatur, Fabrício Amaral, Chapada dos Veadeiros is a Cerrado vacation spot that delights foreigners and subsequently the assembly promoted by Embratur is strategic to extend the attraction of overseas vacationers within the area. “We have to step up locations like Chapada for overseas markets due to its potential and wonder. Fornatur will at all times be aligned with Embratur to advertise the perfect locations”, emphasised Amaral.

The occasion, held on the Embratur headquarters in Brasília, was attended by the Secretary of Tourism and Setting of Colinas do Sul, Daiane da Silva Moreira, João Bittencourt Lino, the Secretary of Tourism of Cavalcante, Geraldo Hermes Bertelli, the Secretary of Tourism of São João da Aliança, Fernando Couto, Secretary of Tourism Alto Paraíso, Jorge Costa, Secretary of Tourism Teresina de Goiás, Atais Aline, Supervisor of Tourism Colinas do Sul, Weverson Paulino, Entrepreneur Cavalcante and Ion David of the corporate Travessia ecotourism.

Additionally, the director of Institutional Relations, Adriana Lucena, the director of Promoting, Propaganda and Digital Advertising, André Reis, the particular coordinator for Nautical Tourism, Gentil Venâncio, the coordinator of Occasions, André Zottich and the president, Rafael Luisi, additionally participated within the assembly, on behalf of Embratur.

With info from Embratur

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