The degrees are the best in a long time and kick off the enterprise cycle for the sixtieth anniversary version in 2023
São Paulo, September 2022 – Equipotel 2022 ended on the sixteenth with important numbers, each by way of guests and exhibitors. The version recorded essential data: the satisfaction index reached 90% and the loyalty index, which measures the intention of exhibitors to return, 81%, the best ranges within the historical past of the occasion, ranges equal to different nice achievements of RX similar to Automec. and the E-book Biennale.
On this sense, the NPS (Internet Promoter Rating), a technique that evaluates the diploma of advice, registered a rise of 30%. “It’s undoubtedly one thing memorable, particularly contemplating that Equipotel is the primary enterprise honest in Brazil, virtually 60 years in the past. This outcome reaffirms the occasion’s place as an important hospitality enterprise heart in Latin America and a considerable return for manufacturers investing in house on the honest,” says Mayra Nardy, RX’s portfolio director.
In whole, 40 thousand leads had been generated for exhibitors and R$ 120 million in enterprise was projected over the subsequent six months, of which 30% closed through the 4 days of the occasion, held from September 13 to 16 , at São Paulo Expo (SP). Along with averaging 10,000 every day leads, reported enterprise quantity is up 30% on the earlier version, with 85% of exhibiting manufacturers having a constructive outlook for negotiations within the coming months.
“The statistics solely formalize what might be seen and felt within the pavilion. We definitely achieved a plural version, the place the essence of hospitality was transposed into options for various segments and, in fact, reworked into enterprise. A lot in order that, through the occasion itself, many manufacturers have already confirmed their participation within the sixtieth anniversary version, which may be very strategic, as a result of at this second they’ll select their manufacturing unit house”, explains Daniel Pereira, supervisor firm’s. Equipotel
The version had over 320 manufacturers and exhibition of over 3 thousand merchandise in sectors similar to: structure and ornament; laundry and cleansing; tools, utensils and kitchen, know-how and safety; providers and upkeep; and rest, well-being and private hygiene.
Three areas had been additionally made out there for enterprise promotion: Conecta Membership, Equipotel Enterprise Spherical with Resorts Brasil members and FOHB (Brazilian Lodge Operators Discussion board) Buying Assembly – these areas noticed the participation of 21 buying firms, 65 suppliers , at 302 conferences with enterprise expectations of R$ 11.4 million within the subsequent 12 months.
By way of visits, 18,339 hospitality professionals had been registered, with 85% of the general public having decision-making energy, 70% in administration positions and 60% with funds to conduct negotiations on the honest.
Beneath, the opinions of exhibitors and guests:
At its second participation within the occasion, Colchões Ortobom introduced a line of mattresses produced solely for the lodge sector, together with the Orthotel Dupla Face, a latest launch with a bar that doesn’t permit the mattress to sag when the visitor sits down or will get up in legs. and cloth that receives an anti-mite and anti-fungal, for individuals with allergy issues. “The most important distinction we noticed was the variety of guests we obtained. We had been more than happy with the general public not solely at our stand, but in addition on the honest generally. The occasion has grown and we hope it should proceed to develop increasingly more,” says André Fernandes, nationwide supervisor of the Colchões Ortobom Lodge.
With 100 years of expertise in mattress, desk and tub merchandise, Altenburg’s highlights included the 300 thread depend line, thicker robes and luxurious lodge towels with differentiated finishes. Of the motion from the stand, Rose Molon, the producer’s nationwide lodge supervisor, reveals: “We have a really certified viewers trying to make budgets, shut offers. I left the occasion with glorious outcomes. We got here with a enterprise goal, however we additionally give precedence to our prospects, who’re already companions. Negotiations don’t all happen on the honest, they’ll happen as much as three months after the occasion. We imagine that in sixty days, on the most, we are going to exceed the set aim by about 10 to fifteen%.
The principle attraction of Mendoá Candies, an organization based mostly in Ilhéus (BA), which develops treats for suites and receptions within the lodge sector, had been the natural candies, the reward line and the personalization of labels. “The market is booming, we obtain guests from all states and different nations similar to Argentina, Uruguay, Portugal and even Canada. If a 3rd of the guests who handed by the stand shut offers, that will probably be glorious. Our expectations had been exceeded by 100%”, reveals Antônio Vieira Júnior, Industrial Director.
Extra exhibitor testimonials at: https://cutt.ly/dVzedTD
Company occasions coordinator at Accor Resorts, Camila Nadal Rossitto, has been working within the space for 17 years and infrequently visits Equipotel in quest of updates. “A lot of our suppliers have cubicles on the occasion and we got here on the lookout for information, extra targeted on know-how that facilitates the work of governance groups. I additionally noticed amenity suppliers with sustainable merchandise and I actually favored them. We want merchandise like much less plastic and I noticed an exhibitor who introduced a line of cotton pads and bamboo toothbrushes. It has a public profile that’s on the lookout for these merchandise and it’s our accountability to supply options with larger environmental consciousness.”
Extra visitor testimonials at: https://cutt.ly/TVzeCre
The seal of hospitality
On this version, Hospitality Seal highlighted options from 32 manufacturers based mostly on innovation, design, sustainability, know-how, economic system and usefulness, for varied hospitality providers, similar to probably the most sturdy moist cleansing tools for dry cleansing, flotation capsule, sturdy furnishings. merchandise, mattresses, good platforms for administrative and upkeep administration, and mattress, desk and tub linens, such because the Bonna porcelain line, with dishes imported from Turkey, with an unbreakable edge and a lifetime guarantee, permitting for value financial savings when changing gadgets.
Advertising Director at Bitz, a lodge automation firm, Christian Caires highlights one other instance of a product that obtained the seal: the Digital Authorities utility, which meets all of the service wants of the lodge sector, from the guidelines to the standardized cleansing of the residences , of time, launching merchandise consumed by the visitor, facilitating checkout, requesting upkeep, even notifying of forgotten gadgets. This protects time and gives higher visitor expertise, ease, high quality and customary in governance processes.”
Experiences and Content material
Along with the exhibition house, Equipotel had experiences as sights, such because the Design Suite, which introduced the ideas of neuroarchitecture right into a full-size room with present ornamental tendencies, and the Digital Expertise Room, the place guests might get to know two fashions by way of digital actuality. of suite. Additionally they had entry to a day of content material with lectures at Enviornment Hospitalidade, BCB Xperience, Motel Xperience, Estúdio Equipotel, Company Governance Workshop, Hospitality Know-how Instruments and Enviornment Tech, along with the Nationwide Lodge Congress (Conotel).
On Wednesday (14), the second day of the occasion, the sixtieth version was introduced, which is able to happen from September 19-22, 2023, in a brand new house: Expo Middle Norte, in São Paulo.
Extra info at https://www.equipotel.com.br/.
RX builds companies for people, communities and organizations. We harness the facility of in-person occasions, combining information and digital merchandise to attach individuals delivering experiences and enterprise alternatives by way of greater than 400 occasions throughout 22 nations and 43 completely different sectors of the economic system. She is enthusiastic about making a constructive impression on society and is dedicated to creating an inclusive work atmosphere for all. RX is a part of RELX, a worldwide supplier of information-based determination and evaluation instruments for professionals and company shoppers.