Magia Gelada innovates and launches couscous flavored ice cream within the Federal District

Couscous flavored ice cream arrives in Brasilia (DF), the middle of the nation. Will the yellow ipe, which bloom within the capital between July and September, be the inspiration for the novelty? Or, in that case, the nice and cozy and dry local weather of a small space? Not alone; nothing else, nevertheless it might have been if little Emanuele Sofia, aged 7, hadn’t caught the eye of the Magia Gelada group earlier.

As soon as, in one of many shops of the chain, the woman was impressed by greater than sixty flavors of ice cream and popsicles on the menu. It was tough to decide on essentially the most scrumptious. It was then that the kid turned to his dad and mom and in an optimistic tone requested: “Do you’ve gotten couscous?” Not but at the moment. However since a toddler’s request is sort of an order, she is touched.

Impressed by Emanuele Sofía’s need, the Magia Gelada group bought their fingers soiled and developed a popsicle and couscous flavored ice cream that was a novelty within the nation’s capital.

In keeping with Emanueli’s father, Adailton dos Santos, couscous is his daughter’s favourite breakfast meals. A household from Empresses, Maranhao, the place the recipe is a key a part of the delicacies. “I discovered her query very curious and determined to submit a narrative about it on Instagram. Inside minutes, the video went viral and reached the house owners of Magia Gelada, who responded to my daughter’s request,” he explains.

When the daddy advised his daughter that the style of couscous would change into a actuality, the woman grew to become anxious and talked about it solely till launch day. “When she noticed this couscous dish with ice cream and egg-shaped confectionery on high of the dessert, she was delighted. The flicker in her eyes was priceless. Our complete household has tried and accepted of the brand new taste,” he says.

“We Northeasterners are proud to say that sure, couscous goes nicely with something, even ice cream.”

Adailton dos Santos, father of the kid who impressed Magia Gelada to create couscous flavored ice cream.

“The actual couscous saves the brand new style, as a result of couscous is de facto current within the preparation of the candy; even cooked,” says Magia Gelada companion and supervisor Leonardo Reis, alongside along with his spouse, Leosete Reis.



The historical past of Magia Gelada is 32 years previous and it began with the house manufacturing of Maria Terezigna, who died in 2014 with the assist of her husband Antonio Borges.

Leonardo Reis remembers that his mom began her enterprise by storing ice cream within the freezer of her personal fridge, utilizing a blender borrowed from a neighbor. “Initially, the loyal viewers was simply neighbors. However phrase of mouth grew in energy till it grew to become a household enterprise.”

Right now, what was began there with out a lot expectation has developed into Frost Magic. “Producing differentiated ice cream is numerous enjoyable. It grew to become a ardour,” he says.

The every day work of the group is pushed by the dream to perpetuate the legacy of Maria Terezinha. “We determined to proceed working as a result of my mom favored what she was doing. gave up. She loved making the very best taste, the very best ice cream,” he concludes.


The primary distinguishing function of the home is to work with nice high quality. This contains the best way it’s ready, compliance with well being laws, and, in fact, the watchful eye of nutritionist Odile Melo.

“We adjust to all of the norms and procedures required by sanitary supervision, which ensures the protection and high quality of merchandise,” he notes.

In apply, nutritionist Odile works at Magia Gelada, assessing and advising workers within the manufacturing, storage and repair areas. The method ranges from the receipt of merchandise for manufacturing, pasteurization to the show and sale of ice cream.

In an effort to serve the very best ice cream on the town, the corporate depends on a wide range of merchandise. Distinguished amongst them are: ice cream, popsicles, adorned cups, milkshake and self-service acai, in addition to ice cream pies made with ice cream.

Subsequent steps

The Magia Gelada group at the moment has seven shops in Brasilia (DF), with subsidiaries for instance in Taguatinga, Seilandia and Samambaia, and one in Caldas Novas (GO). These are ice cream factories and popsicle factories.

And Icy Magic is already fascinated with the following releases. “We have already got a brand new style concept on the radar. With the couscous theme in thoughts, the following step is to guess on the espresso taste. We plan to launch the brand new interface within the coming months. It is going to undoubtedly come out in 2022,” says Leonardo Reis.

Curiosity about couscous

In keeping with a Google Tendencies search question, the phrase “couscous” reached 100% reputation in August 2022. Analysis additionally reveals that persons are on the lookout for takeaway meals, recipes, and meals innovation.

Couscous, acknowledged by UNESCO as an Intangible Heritage of Humanity in 2020, has its personal date. March 19 is World Couscous Day.

Its predominant ingredient is cornmeal, nevertheless it will also be made with cassava, rice, or cassava flour (a kind of meals). The actual fact is that the dish varies from metropolis to metropolis.

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