McPicanha sparks controversy, stalls confirm: ‘It’s for real’ | Economy

Reproduction/YouTube – 20.04.2022

McPicanha had no meat in it, only the taste of sauce, Burger King was also targeted by Procon for false advertising.

In recent days, a national controversy has erupted over hamburger meat that “looks like it, but isn’t.” After McDonald’s Mc Picanha, which actually had no meat but only the taste of sauce, Burger King also came under the radar of Procon for false advertising. The revelation that Costela’s Whopper is actually flavored prompted the District Attorney’s Consumer Protection Agency to suspend commercialization of the sandwich in the Federal District. Like McDonald’s, which admitted the mistake and removed the product from its menu, Burger King promptly changed the name of its sandwich to Whopper Pork Palette, the cut from which it is actually made.

Faced with controversy, EXTRA took to the streets and asked those who stood in front of the stalls selling sandwiches “with everything inside” the famous “podrao”: is the meat of the sandwich real or also “it looks like it, but it’s not”?.

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At the O Trailer stall in Iraj, in Rio’s northern zone, meat is “real meat” guaranteed by partners Gabriel Sedano and Hayana Frans, 23 and 32 respectively. A trailer installed in San Constant Square serves as a meeting place for residents.

The flagship of the stall is a sandwich called PF. That’s right, a “cooked meal” that includes hand-made burgers with a mixture of steak, cheddar cheese, fried garlic, herb mayonnaise and french fries inside a sandwich for 25 reais. the trailer costs 18.90 reais.

“The sandwich is like mom’s food, full of garlic and flavorings, french fries, and attracts people from everywhere, even when ordering delivery,” Hayana says.

She claims that making steak burgers would be very expensive, around 40 reais, so Hayana and Gabriel chose a flank steak, which is softer and tastier.

“I prefer to deliver a quality and authentic product to my customers than to make a steak blend that doesn’t really have steak, but has meat fat mixed in with chuck steak or tea,” he emphasizes.

At the Sanduicheria Carioca stand in Andaray, north zone of Rio, there are two types of hamburgers: artisan burgers, stuffed locally and priced at 42 reais, reflecting the zeal of the seller; and the regular one, which costs 15.90 reais.

Josilino Eusebio da Silva, 41, has been in charge of the business for three years. In a large play area on Maxwell Street, a clean grill grills meat, eggs, cheese, bacon and even steaks.

“Our burgers with steaks and ribs are made by us, we use real meat,” the manager assures, demonstrating the delicacies.

I don’t eat at the big chain. I prefer the baron

“Here our meat is authentic and all the ingredients are carefully selected,” assures 45-year-old Diogelson Ferreira, owner of the Barão Lanches stall on Rua Barão de Mesquita, on the border between Andaray and Tijuca, in the northern zone.

Barão’s flagship is X-tudo, which includes an omelette with bacon, two meats, cheese and ham, priced at R$15.90. The client can also add toppings such as lettuce, tomato and onion, among others.

“People eat something and don’t even know what it is. After that, they feel bad, not knowing the reason, ”says Gelson, preparing acai with guarana for a client.

Antonio Carlos Santos, 39, works at the clinic next to the trailer. And is a regular customer of the kiosk:

“I don’t eat at the big chain, I prefer to eat here in Barao where I see how sandwiches are made, I know where the food comes from and I’ve never felt bad.”

KFC and Giraffas tease McDonald’s and Burger King

Rivals McDonald’s and Burger King provoked the fast food giants after a controversy over sandwiches that did not contain the products declared by the establishments. The companies have been notified by Procon and invited by the Senate to provide clarification.

According to the consumer protection agency, fast food chains are running misleading advertisements by advertising McPicanha sandwiches and Whopper Ribs without the aforementioned cuts of meat. The companies acknowledged that there were no fillets or ribs in the products, and in fact the sandwiches were flavored.

In a campaign posted on Tuesday, KFC said all of its chicken sandwiches are actually made from chicken. In the commercial, the company highlights the image of the sandwich and points to the ingredients, emphasizing “not chicken” but “100% chicken.”

Shortly after the McDonald’s incident last week, Giraffas joked in a Twitter post: “We’ve been notified of an oversupply of picanha on the menu,” the post read, illustrated with an image of the dish and the words “breaking news.”


The controversy began after customers denounced McDonald’s for not having picanha in its sandwich. The network admitted that the new line of McPicanha does not include a product, but a “sauce with a natural taste of picanha.”

Faced with the fallout, the company announced it was removing the hamburger from its menu. In another announcement, McDonald’s said it had “hesitated” on its choice of name and stated that it would return with the product without giving a date.

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