The Empreende Brazil conference, the largest immersion in entrepreneurship in Latin America, will bring together an audience of about 6,000 people next Saturday, May 28, for a full day of simultaneous programming with over 100 speakers and content pieces. The event will start at 8 am at the Hard Rock Live Florianópolis arena, will bring together over 50 business institutions and class entities and will present a Business Fair with over 80 companies from all over Brazil.
With the central theme “Get out of your bubble”, the event will promote training to generate new business and opportunities, but also to grow entrepreneurs who are already in business, contributing to economic recovery. The theme has many facets, which has been the essence of the event since the first edition, in 2014. Among the main ones, sharing disruptive ideas from successful entrepreneurs and showing that entrepreneurship is not essentially a conventional practice, on the contrary.
“We will bring the vision of different sectors and entrepreneurs with different profiles, regardless of the size of their business or career. We want to offer even more plurality to the event, showing that it is possible to carry out activities that are out of the ordinary in the business world “, underlines Lucas Schweitzer, creator of Empreende and CEO of Lusch Agência 360 °. Another important point in the history of the event is the denial of the myth that learning about entrepreneurship is only for business owners. “Liberal professionals, civil servants, directors and directors of non-governmental institutions and organizations, for example, also have an entrepreneurial background and need to be prepared for that,” Lucas said.
To satisfy such a wide audience, the event will have a full day of content programming, from 8 am to midnight, which will end with a Frejat show. The speakers have been “operated” in the most diverse segments of the market. Eight of them, who will talk about different areas of entrepreneurship, are highlighted in the program of this eighth edition of the event. Check it out:
The content for training entrepreneurs depends on it. Author of the @geracaodevalor channel, he is an entrepreneur, writer, CEO and founder of WiseUp, a leader in teaching English to adults. It will be in Santa Catarina for the first time, answering the public call of previous editions of Empreende. He was the owner of Orlando City Soccer Club, founder of MeuSucesso.com, among other initiatives.
Representing another segment, technology and startups, he has been awarded four times as the Best Angel Investor in Brazil by the Startup Awards, has made over 900 investments in startups in the last six years and will talk about the relationship entrepreneur-investor and how to prepare the business and strategies for attracting investments, a subject in which he specializes.
An area that is becoming more and more important and that has promoted major transformations around the world, social entrepreneurship brings the event an international name and sets foot in Brazil for the first time. The great-grandson of African Peace Prize leader Nelson Mandela, the activist is the South African director of the NGO Human Rights Journalists and will talk about social impact entrepreneurship, sharing his experience at the helm of the NGO, which focuses on training media and also has a strong presence in conflict regions around the world.
McDonald’s Vice President of Marketing is one of Brazil’s top 10 marketers, according to Forbes. He was named “Marketing Professional of the Year” in 2021 by Propmark and nominated for Caboré. One of the most influential directors in Brazil, he is an editorialist for Forbes, UOL, Meio & Mensagem and MIT Tech Review, with texts read by over 2 million people per month.
Zoho Brasil CEO is responsible for sales, marketing, customer support and company channels, creating an innovative system to accelerate the productivity of companies, providing a solution for complete business management. He has over 12 years of cumulative experience at Zoho, where he was also vice president of marketing for Zoho and also head of sales for Americas. He has also worked for Google, Microsoft and SAP.
Founder and CEO of the O Novo Mercado platform, considered the most complete digital marketing and business school in the country. He is an expert in topics such as digital marketing, copywriting, traffic management, sales, social media and Instagram for business. He is also the author of the book “Turning Words into Money” and is a businessman, publicist and copywriter.
Mother, entrepreneur, coordinator of the NGO SOS Racismo, cultural producer and businesswoman of the largest rap group in the country, Racionais MC’s. Female entrepreneurship is with her, chosen as the best music entrepreneur in 2017 by the “Womens’ Music Event Awards” and with a career that inspires other women to pursue their dreams in business.
Ronaldo Pereira Junior
CEO of Grupo Ri Happy, he is the main speaker who will be in charge of business management. Mentor of Endeavor and YPO (Young Presidents’ Organization), he has been at the helm of Óticas Carol for 11 years and has transformed the franchise network from 160 stores to over 1,400. He led the retail operations of Oakley, SunglassHut and Ray-Ban. He is also a member of the board of directors of Acqio and Petland, IDV (Instituto de Desenvolvimento do Varejo) and the NGO Amigos do Bem.
BRAZIL BUSINESS CONFERENCE
Date: May 28, from 8 o’clock
Where: arena Hard Rock Live Florianópolis – Grande Florianópolis, São José
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