Salon Worldwide de la Lingerie (SIL) after two years in digital format a It introduced collectively 200 manufacturers in Paris between 18-20 June. Three tendencies emerge in 2022: the return of horny lingerie and thongs, revolution tights with tights below the affect of yoga and above all, its robust improvement items panties and swimwear.
These panties, which have a traditional look, function underwear and periodic safety due to an absorbent membrane. Financial, ecological and cozy, brings freedom to girls. In keeping with SIL figures, 8% of French girls purchased menstrual panties and their gross sales reached 10.8 million euros. LHalf of the customers plan to make use of this safety completely, and nearly a 3rd plan to purchase it once more.
This Washable and reusable hygienic safety that absorbs each underwear and blood circulate and replaces tampons, sanitary napkins and panty liners. It is usually used for white discharge, being pregnant, postpartum and urinary incontinence..
In 2022, these panties will are available colours, daring prints, se paillette d’or (Sisters Republic), It is available in glam cuts (Célisette) and laces (Réjeanne, Perdième). Observe a particular line for youngsters in Pantys and Vitality shorts by Réjeanne, which is Commonplace 100 licensed by Oeko-Tex. One other revolution within the dressing rooms, the panties are accompanied by swimsuits with a protecting gadget that doesn’t swell in water. Sensible and cozy, it’s thought-about a real piece of vogue: vibrant, printed, design, obtainable in a single or two items.
Development forecaster for Salon Worldwide de la Lingerie, Vanessa Causse, who works in development workplace Development Union by Lidewij Edelkoort has been deciphering this phenomenon for us because the first fashions arrived in the marketplace.
Franceinfo Tradition: When did menstrual panties debut at Salon Worldwide de la Lingerie?
Vanessa Purpose: This phenomenon began 4 years in the past at Salon Worldwide de la Lingerie. At the moment it was fairly daring, particularly for French manufacturers (Fempo, Smoon). Second, on the similar time that Chantelle launched the traditional seamless panties, she provided interval panties with out borders. On the forefront of those younger manufacturers are moms who mix a love of vogue with girls’s points and are on the forefront of innovation and strategies. then, betweendifferent manufacturers are imbued with the audacity of those early entrepreneurs.
did they rapidly discover public?
They began throughout Covid, a time when self-care was concerned. Lgirls, later purchased on-line (cosmetics, comfy loungewear…) additionally watched the reside broadcasts of those underwear manufacturers addressing their communities on Instagram. Naturally, these girls have been there to purchase on the time.
What’s technical innovation?
They’re simply studied fibers. with substances that maintain and retain blood. Since totally different materials (cotton, woven materials, and so on.) have a number of thicknesses, not one of the supplies inflated.
Tampons and sanitary napkins are a topic of mistrust as a result of in France there isn’t any authorized requirement to reveal their composition. Panties play on transparency. Did this add to their objections?
Particularly for first manufacturers: fempo and smoon you used this argument. For them, it was excessive It’s easy to say: we’re clear, we’re environmentally pleasant, cVery straightforward to make use of, pure, solely textile… Cit is true that it builds belief andThat is how moms rapidly provided these panties to their youngsters. youth.
Past the sensible facet, is there a social and feminist dimension?
underwear space tat all times technical improvements and sadapt in a short time. He an excellent reflection of society and present occasions Menstrual panties got here at a time when the highlight was on extra girls, of their integrity. its function in society and its dedication to the household, In response to the MeToo motion. From these societal questions numerous tendencies emerged, together with menstrual panties, a solution to an progressive proposal to lighten girls’s each day lives.
Has vogue modified?
It’s not a vogue “vogue”, however a social vogue. The buyer is ready for what to do: new supplies, transparency of manufacturing… Traits should reply to his concepts, commitments, values. At present, vogue can not be gentle, we face the reality… It’s a mixture of two actions: MeToo and planet. This yields merchandise for which innovation can not be made with out retrospect.
So conventional manufacturers needed to reinvent themselves?
Extra conventional manufacturers that used to solely promote in shops have had an advanced time with Covid: They’ve seen their gross sales plummet as a result of they weren’t able to promote in any other case. Customers gravitated in direction of these youthful, extra progressive manufacturers, however conventional manufacturers in a short time reclaimed their idea with a purpose to survive: they realized that the fairly traditional proposition wouldn’t proceed and it was essential to keep in mind this notion of hybrid attire that mixes femininity. sports activities and each day life.
What have been the difficulties?
At first, the panties have been solely bought on-line. You needed to commit, you risked attempting, and that put folks off. ETCit was additionally at all times in a three-pack. Now we will Shopping for individually makes it straightforward to decide on the one that most closely fits your stream. But it surely must be modified, so some manufacturers supply opening fashions (Sister République). I feel that is the following step.
What are vogue improvements?
Initially, the manufacturers fundamental panties have been white, grey and black in cotton, elastane, Lycra… Then inexpensive and easy-to-find shopper manufacturers took over (Dim, Etam). Now they promise extra: Réjanne has laces, materials additions, textile blends, extremely processed fibres, barely increased indentations. Perdième has a little bit of the identical, however affords print. This lace supply can be discovered at Monoprix and in malls.
How to decide on the appropriate panties?
Panties may be worn with nothing at the start or finish of the cycle, however they’re additionally a complement to a tampon, a sanitary serviette. It is reassuring, it is allowed girls to say okay, it may be an add-on answer, not only a answer in itself. These panties made it potential to speak about menstruation, it turned much less taboo. We will additionally word the simplicity of washing: earlier than placing it within the washer, it have to be rinsed chilly.
And now it is swimsuit flip?
I do not assume any girl is ready for him across the nook. A very loopy proposition that mixes femininity and a really horny facet with the fashionable facet. The attention-grabbing factor is that this proposal is on the crossroads of the sensible facet, the girl’s want to respect in her each day life, the anxiousness of leaks and odors and the will to simplify her life by contemplating the true issues of intervals.
Swimwear enters the development on this ultra-sexy, very female. Cutouts overhauled: An ultra-worked collar with a number of ’80s-inspired naked backs, with more and more recesses within the thighs. What’s outstanding is that this stunning phrase, whose major perform of the swimsuit is to really feel stunning on the seaside in the summertime! I discover this enhances the girl’s discourse about what she’s going by and her acceptance of who she is in each second of her life!