Itineraries of the 2nd edition of Rural Brazil Experiences were announced on Friday (20)
Posted on 21.05.2022 at 10:09 Reproduction / MTur BNews editorial office
MTur has announced the final results of the selection of itineraries that will be part of the second edition of the “Experiences in Rural Brazil” project on Friday (20). The federal government’s initiative will cover a total of seven routes through which the Ministry of Tourism and Agriculture, Growth and Supply and the Federal University of Fluminense (UFF) guarantee technical support for the promotion of rural tourism.
These routes are related to agri-food chains such as coffee, cachaça, cassava flour and honey, they are “Caminhos de Dona Francisca” in the state of Santa Catarina; Rota do Engenho and Rota Caminhos de Itabaiana, from Sergipe; The green coffee route, from Ceará; Coffee Tourism Route, Coffee and Wine Route and “Genome à Cup Route”, the last three in São Paulo. On the 27th, route staff will be contacted to attend the preliminary working meeting.
The project aims to promote tourism-related destinations and the structuring of family farming businesses by training rural entrepreneurs and producers, in order to ensure unforgettable experiences for travelers. Finally, participants receive support to introduce products and services to the tourist markets, such as bars, restaurants, accommodation facilities and craft shops.
The Minister of Tourism, Carlos Brito, congratulates the selected ones and underlines the efforts to consolidate the rural tourism. “Rural and nature tourism are major post-pandemic trends, and Brazil has one of the greatest potentials in the world. Welcome and let’s work together to further increase the wealth of rural attractions in the country, contributing to the diversification of the national tourist offer and to the generation of employment and income alternatives in rural areas “, he comments.
Get to know some of the selected itineraries for the new edition of Rural Brazil Experiences:
Caminhos de Dona Francisca: located in Joinville (SC) and linked to the associated production chains of cachaça and honey, the route is the scene of bucolic mountain landscapes and properties with beautiful gardens. Along the way, there are stalls to buy drinks, typical handicrafts, flowers, plants, colonial products, fruits and delicacies of German cuisine. The route allows you to contemplate the Estrada Dona Francisca road (SC-418) and the exuberant beauties of Serra do Mar.
Coffee Tourist Route: located in the Serra Negra (SP) and belonging to the production chains of cachaça, coffee and honey, the route has a stunning landscape in the middle of coffee plantations and the Atlantic Forest. Along the way, in addition to experiencing the culture and production of specialty coffee, the visitor can visit stills, distilleries, waterfalls, an ecological park, restaurants, canteen, bistro, emporiums, as well as charming inns.
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Coffee and wine route: based in the town of Espírito Santo do Pinhal (SP), the route runs the coffee and honey production chains. The itinerary is based on the interest in coffee culture and coffee industries, which propels business tourism in the city, marked by the historical richness of the beans. The route is also the scene of fine grape farms, which allow the production of world-renowned wines.
From Genome à Xícara Tour: Also located in Espírito Santo do Pinhal (SP), the tour, which is part of the coffee production chain, offers an immersion into the history and culture of beans and the beverage that comes from it. Amidst the scenery of the Serra da Mantiqueira, visitors can learn about the production of high-quality specialty coffee from the harvest, in addition to experiencing the local historical heritage with preserved spaces.
Engenho route: the route, linked to the cachaça production chain, involves Indiaroba and Santa Luzia Itanhi (SE). The main feature of the scenario is the experience of a chronology between colonial Brazil and the Empire, telling the story of Sergipe, the importance of the Piauí River in the economy of the sugar cane and the establishment of mills. Visitors have the opportunity to learn about the whole artisanal process of making cachaça, including tasting.
Green Coffee Route: Based in Guaramiranga and Mulungu (EC), the route belongs to the coffee and cassava flour production chains. The route is part of the Maciço de Baturité region, which hosts an environmental protection area with a total of 32,690 hectares. It is the home of the so-called “Shadow Café”, cultivated in the shade of the mountain forest, which provides the local soil with a large amount of nutrients suitable for the production of cereals.
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Caminhos da Serra de Itabaiana route: the route is located in Itabaiana (SE) and works in the cassava flour production chain. On site, tourists can watch the work of a flour mill, where two families of women prepare typical dishes each week. You can also discover the processing of cashew nuts, as well as Parque dos Falcões, the only one in Latin America that specializes in handling birds of prey.
HISTORY – The first edition of the Experiences in Rural Brazil project included eight itineraries, which produce cheeses, wines, beers and Amazon fruits: the Amazon Atlantic Route (PA), the Mother Earth of Brazil, its Ways, Secrets and Flavors (BA); Agriturism Espírito Santo; the Terroir Vertentes cheese route and the Terras Altas da Mantiqueira (MG) gourmet route; Caminhos do Campo (SC), Ferradura dos Vinhedos and Ruta Colonială Farroupilha (RS).
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