MTur announces selected itineraries in the 2nd edition of Rural Brazil Experiences – Portuguese (Brazil)

After a qualification phase, the Ministry of Tourism published on Friday (20.05) the final result of the selection of itineraries that will participate in the 2nd edition of the Experiences in Rural Brazil project. A total of seven routes will be covered by the federal government’s initiative, through which the Ministries of Tourism and Agriculture, Growth and Supply and the Universidade Federal Fluminense (UFF) guarantee technical support to promote the development of rural tourism.

The routes, related to the agri-food chains of coffee, cachaça, cassava flour and honey, are “Caminhos de Dona Francisca”, from Santa Catarina; Rota do Engenho and Rota Caminhos de Itabaiana, from Sergipe; Green Coffee Route, from Ceará; Coffee Tour Route, Coffee and Wine Route and “From Genome to Cup” Route, the last three in São Paulo. Route managers will be contacted for a first working meeting on the 27th.

The project aims to promote the structuring of destinations and family farms associated with tourism, based on the training of rural entrepreneurs and producers in order to provide memorable experiences to visitors. At the end, participants receive support to introduce products and services in the tourist market, such as bars, restaurants, accommodation units and craft shops.

The Minister of Tourism, Carlos Brito, congratulates the selected ones and underlines the efforts to consolidate the rural tourism. “Rural and nature tourism are major post-pandemic trends, and Brazil has one of the greatest potentials in the world. Welcome and let’s work together to appreciate even more the richness of rural attractions in the country, contributing to the diversification of the national tourist offer and to the generation of jobs and income alternatives in rural areas “, he comments.

Meet some of the selected itineraries for the new edition of Rural Brazil Experiences:

The paths of Dona Francisca: located in Joinville (SC) and linked to the associated production chains of cachaça and honey, the route is the scene of bucolic mountain landscapes and properties with beautiful gardens. Along the way, there are stalls to buy drinks, typical handicrafts, flowers, plants, colonial products, fruits and delicacies of German cuisine. The route allows you to contemplate the Estrada Dona Francisca road (SC-418) and the exuberant beauties of Serra do Mar.

Coffee Tourist Route: located in the Serra Negra (SP) and belonging to the production chains of cachaça, coffee and honey, the route has amazing scenery in the middle of coffee plantations and the Atlantic Forest. Along the way, in addition to experiencing the culture and production of specialty coffee, the visitor can visit stills, distilleries, waterfalls, an ecological park, restaurants, canteen, bistro, emporiums, as well as charming inns.

Coffee and wine tour: based in the town of Espírito Santo do Pinhal (SP), the route runs the coffee and honey production chains. The itinerary is based on the interest in coffee culture and coffee industries, which propels business tourism in the city, marked by the historical richness of the beans. The route is also the scene of fine grape farms, which allow the production of world-renowned wines.

The “From Genome to Cup” Itinerary.: also located in Espírito Santo do Pinhal (SP), the tour, which belongs to the coffee production chain, offers an immersion in the history and culture of the beans and the drink that comes from it. Amidst the scenery of the Serra da Mantiqueira, visitors can learn about the production of high-quality specialty coffee from the harvest, in addition to experiencing the local historical heritage with preserved spaces.

The route of the Mill: the route, linked to the cachaça production chain, involves Indiaroba and Santa Luzia Itanhi (SE). The main feature of the scenario is the experience of a chronology between colonial Brazil and the Empire, telling the story of Sergipe, the importance of the Piauí River in the economy of the sugar cane and the establishment of mills. Visitors have the opportunity to learn about the whole artisanal process of making cachaça, including tasting.

Green coffee route: based in Guaramiranga and Mulungu (EC), the route belongs to the coffee and cassava flour production chains. The route is part of the Maciço de Baturité region, which hosts an environmental protection area with a total of 32,690 hectares. It is the home of the so-called “Shadow Café”, cultivated in the shade of the mountain forest, which provides the local soil with a large amount of nutrients suitable for the production of cereals.

Route The paths of the Serra de Itabaiana: the route is located in Itabaiana (SE) and operates with the cassava flour production chain. There, tourists can watch the work of a flour mill, where two families of women prepare typical dishes each week. You can also discover the processing of cashew nuts, as well as Parque dos Falcões, the only one in Latin America that specializes in handling birds of prey.

HISTORIC – The first edition of the Experiences in Rural Brazil project included eight itineraries that produce Amazon cheeses, wines, beers and fruits: The Amazon Atlantic Route (PA), Brazil’s Mother Earth, Its Ways, Secrets and Flavors (BA); Espírito Santo Farmhouse; the Terroir Vertentes cheese route and the Terras Altas da Mantiqueira (MG) gourmet route; Caminhos do Campo (SC), Ferradura dos Vinhedos and Ruta Colonială Farroupilha (RS).

The experiences on the routes were presented in the promotional videos of each of them (Check HERE) and also took place the creation of catalogs about the routes (Access HERE).

by André Martins

Communications Office of the Ministry of Tourism

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