Davines, a B Corp firm devoted to the event of hair care merchandise, is presenting “WWHT OFF” on Saturday June 4th, an occasion organized with the assist of the Municipality of Parma. It is going to be a sequence of actions beginning within the afternoon and persevering with late into the night, a real white night time. After two years of the pandemic, Davines needs to provide his city an opportunity to have fun and socialize. To this finish, the historic middle will come alive with free cultural actions open to the general public, the place musical performances, church buildings and historic and personal buildings are usually closed, the general public will probably be reopened for the event and
They may host creative installations and musical performances.
Among the many many actions is the distinctive opening of Davines Short-term Retailer in Borgo Giacomo Tommasini for Saturday and Sunday. Inside the shop it will likely be doable to get in contact with the model’s sustainability tasks and initiatives. For this unique opening, everybody who enters will obtain a restricted version product.
To not be missed is the exhibition “The Home of The Farmer” by the artist Mike Nelson on the Palazzo dell’Agricoltore, an exhibition that precedes the renovation of the constructing and its transformation right into a B Corp resort because of the intervention of the group Davines and the Chiesi group.
Within the night from 9.30pm the historic middle will come alive because of the live performance of the Symphonics, a bunch of younger skills from totally different components of the world will entertain these current with a fusion of classical and digital music. Lastly, a video artwork efficiency by Spanish artist Javier Riera will deliver geometry and nature into dialogue to mesmerize these current, who will admire the timber of the historic middle with their noses up.
The WWHT OFF occasion marks the opening night time of the premier worldwide occasion for Davines
devoted to its clients: the “World Large Hair Tour 2022”, which can collect greater than three thousand hairstylists on the gala’s
in Parma – close to Davines Village – for a three-day hair present from June fifth to seventh.
Extra info on the WWHT OFF occasion: https://it.davines.com/wwhtoff
MORE DETAILS ABOUT CULTURAL ACTIVITIES AND OPENING HOURS
DAVINE’S TEMPORARY CAMP
Borgo Giacomo Tommasini 9C
Opening hours Saturday, June 4th 10:00 – 13:00 and 15:00 – 00:00
Opening hours Sunday, June fifth 10:00 – 13:00 and 15:00 – 19:00
A short lived retailer with a particular opening on Saturday 4th and Sunday fifth June affords a full immersion within the Davines model. Its merchandise, its imaginative and prescient of sustainability and wonder come to life by getting into the house absolutely accessible to town.
MOSTRA D’ARTE “THE FARMER’S HOUSE”
Peasant Palace, Piazzale Barezzi 3
Artist Mike Nelson’s exhibition, curated by Didi Bozzini, occupies the 5 flooring of the constructing initially of a change course of that may result in the transformation of the constructing right into a “Regenerative Lodge”, an actual driving drive for town and the world. The palace was the seat of the company that fashioned the executive organ of agricultural actions beneath the federal government of the fascist regime, because of the artist’s monumental work, right this moment it finds dialogue with the pure components: timber, branches, agricultural instruments.
PHARMACOPEA – THE PLACES
Venture of the Davines Group with the Chiesi Group for the cultural capital of Parma for the rediscovery of
Locations that home the historical past of pharmacy and cosmetics in Parma.
• College of Parma Botanical Backyard – Artètipi set up
By way of Farini, 90
15:00 – 19:00
• Pharmacy San Filippo Neri
Vicolo S. Tiburzio, 5 – hours 15:00 – 21:00
Just a little-known however very fascinating place, the Antica Farmacia San Filippo Neri is a galenic laboratory that, maybe exactly as a result of it has remained on the fringes of the general public till now, has remained in its authentic construction of 1789. A logo of a historical past that’s as essential as it’s nonetheless too little recognized to town, by which one can hint the event of medicines from the seventeenth to the twentieth century.
• Florilegium – artwork set up
Oratory of San Tiburzio – Borgo Palmia, 6 A – Opening hours 15:00 – 21:00
An immersive cascade of flowers by English artist Rebecca Louise Regulation.
• Oratory Church of Sant’Alessandro – Set up Artètipi
Piazzale Antonio Barezzi, 1 – hours 15:00 – 20:30.
• Palazzo Ferrari Pelati – Set up Artètipi
By way of Conservatorio, 2 hours 15:00 – 20:30
• Monastery of Sant’Uldarico
Borgo Felino 6 – hours 15:00 – 21:00
• Palazzo Boselli – Musical accompaniment
Strada XXII Luglio 31A – hours 15:00 – 21:00
• Church of San Marcellino – Set up “Shipwreck with Spectator”.
Str. Collegio dei Nobili – hours 15:00 – 20:00
• Piazzale Francesco Borri – Parma Lindy Hoppers Dance
Hours 18:00 – 19:30
• Quadrilegio rooms
Hours 15:00 – 21:00
Modern Artwork Criticism created by: Simona Manfredi, Giulio Belletti, Maura Ferrari and Marina Burani. Exhibitions, occasions, displays, performances aimed toward discovering unknown corners of town in non-public palaces and gardens.
• Atelier Giovanna Scapinelli, Borgo Felino 31
• Galleria Alphacentauri in Marina Burani, Borgo Felino, 46
• Spazio Manfredi by Simona Manfredi, Borgo Riccio da Parma, 19
• Inside design Maura Ferrari, Borgo Giacomo Tommasini, 37
• BLL by Giulio Belletti, Borgo Claudio Merulo, 1
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symphony live performance
Within the coronary heart of town – opening hours 21:30 – 22:30
• Johannes Fleischmann (violin), Vienna
• Konstantin Manaev (cello), Moscow
• Colin Stokes (cello), New York
• Oscar Micaelsson (piano), Copenhagen
• Christian Kim (violin), Seoul
• Tom Suha (violin), Budapest
• Andy Leomar (synthesizer and dwell electronics), Berlin
The worldwide electro-classical group SYMPHONIACS refuses to be categorised. With its futuristic combine
brings collectively two genres that in the first place would possibly seem to be an odd pair, however with the assistance of sound
visionary challenge that awakens a centuries-old custom and harmonizes scorching dance melodies.
VIDEO ART “A GEOMETRIC GLOW” by JAVIER RIERA
Within the coronary heart of town – opening hours 10.30pm – 11.30pm
Born in Avilés, Spain, he studied Superb Arts in Salamanca. His work has been exhibited in lots of extra
essential modern museums in Spain: the Reina Sofía Nationwide Artwork Middle Museum, the Niemeyer Middle,
the MUSAC in León and the Centro d’Arte Galego in Santiago de Compostela.
Javier Riera’s work is predicated on geometric mild projections projected instantly onto house
vegetation and panorama. The connection between geometry and nature takes on a meditative character on this work,
Invocation of a coexistence between the general public and the suggestive energy of fixing the panorama that composes it
Witness. Riera understands geometry as a pure language that precedes matter and may justify it
thus a form of delicate and revealing resonance.