Over the Rainbow: LGBT + Delight Parade reveals the ability of queer tourism – 19.06.2022

After two digital years, this Sunday (19), the São Paulo LGBT + Delight Parade returned to the streets in its twenty sixth version in an election yr and harmful for democracy with the theme “Vote with delight – for a coverage that represents ”. The thought is to encourage the group to elect representatives who assist affirmative public insurance policies and are dedicated to selling human rights.

And what does this should do with tourism? Greater than you may think about.

In 2019, the LGBT + Parade generated over BRL 400 million for the town’s economic system, in accordance with Metropolis Corridor. The viewers was estimated at about 3 million individuals by the group of the occasion, a rise of 40% in comparison with 2018.

The LGBT + parade is the third largest occasion in São Paulo

Picture: Rafael Leick / Viaja Bi!

It’s the largest on the planet. And the Parade’s program additionally features a cultural truthful, debates, lectures, different marches and walks, and an award from the occasion organizer to people and firms who’ve completed one thing for the group over the previous yr.

Based on a 2019 survey by the SP Tourism Observatory, the expansion of vacationers on the occasion was 78% in two years, and its common bills elevated by virtually 47%, reaching R $ 1,634. Visits additionally included vacationer sights similar to MASP, Parque do Ibirapuera, Rua 25 de Março and Avenida Paulista itself, which hosts the march. With tourism alone, the monetary motion was R $ 313 million.

Every year, Paulista Avenue is the scene of the largest LGBT + Parade in the world - Rafael Leick / Viaja Bi!  - Rafael Leick / Viaja Bi!

Yearly, Paulista Avenue is the scene of the most important LGBT + Parade on the planet

Picture: Rafael Leick / Viaja Bi!

In different phrases, the affect is big. No surprise, the LGBT + Parade is the third largest occasion in São Paulo when it comes to the variety of guests, the second after Carnival and Virada Cultural, in accordance with Visite SP. This, within the largest metropolis within the nation and one of many largest on the planet, means rather a lot for tourism. Globally, Delight occasions have an excellent stronger function to play within the tourism market, together with in promoting. It’s a bait for vacationers.

Why is there an LGBT + Parade?

The story begins on the Gaywall Inn homosexual bar in Greenwich Village, New York’s homosexual neighborhood, which was purchased by the group in 1966. It was against the law to be homosexual in 49 of the 50 U.S. states, and with the intention to acquire bribes, the police made violent raids, even checking if the genitals matched the individual’s look.

New York hosts the Stonewall Rebellions, which kicked off the Pride Parades around the world;  in 2019, celebrated 50 years of hosting World Pride - Rafael Leick / Viaja Bi!  - Rafael Leick / Viaja Bi!

New York hosts the Stonewall Rebellions, which kicked off the Delight Parades all over the world; In 2019, it celebrated 50 years of internet hosting World Delight

Picture: Rafael Leick / Viaja Bi!

On June 28, 1969, the 205 individuals within the bar revolted. There have been 5 days of battle with over 1,000 individuals inside and out of doors the bar, and for the primary time, the group emerged victorious. June 28 grew to become Worldwide LGBTQIA + Delight Day due to the Stonewall Riot. Since 1970, the primary marches of delight have taken place to have fun this date.

cease of all types

Over time, particularly in North America and Europe, Delight has grown, with a combat for rights coupled with a celebration of the delight of being who you’re. And every locality has made its diversifications. In Las Vegas, it occurs at evening due to the warmth. In Tel Aviv, Israel, it takes place on the seashore with megashows – an oasis within the Center East with prejudices.

In Las Vegas, Pride takes place at night because of the heat - Steve Spatafore / Las Vegas News Bureau - Steve Spatafore / Las Vegas News Bureau

In Las Vegas, Delight takes place at evening as a result of warmth

Picture: Steve Spatafore / Las Vegas Information Bureau

By way of Viaja Bi !, I visited some Delight, all with a festive ambiance. Latin marches, like these in Bogotá and Buenos Aires, have audiences close to the sound machines and are typically extra politicized, just like the SP Parade. They’re progressive locations in laws, however with a whole lot of superior.

In some small cities there isn’t any march, as in Naples, on the west coast of Florida, which has a pageant in a market, with the presence of the entire group, not simply LGBTQIA +. Even smaller, there are sights like dragons from the fact present RuPaul’s Drag Race.

European and North American occasions in bigger cities, similar to New York and Fort Lauderdale, normally have a parade that the general public can solely watch and a music and buying pageant, principally by group members. In these Delight, the presence of native firms and NGOs is huge. In Amsterdam, the parade is emblematic and takes place on boats alongside the canals.

Drag the gallery under and see some photos of Paradas from all over the world:

Mega-events of delight

To stimulate tourism, Prides organizations have began to create mega-events. That is the case with EuroPride, which takes place yearly in a European metropolis. In September, the vacation spot can be Belgrade, the capital of Serbia. The Americas can have its first Delight of the Americas in February 2023 in Fort Lauderdale.

Pride of the Americas Car at Pride Fort Lauderdale 2019 - Rafael Leick / Travel Bi!  - Rafael Leick / Viaja Bi!

Delight of the Americas at Delight Fort Lauderdale 2019

Picture: Rafael Leick / Viaja Bi!

WorldPride can also be celebrated on a world scale, having already handed via Rome, Jerusalem, London, Toronto, Madrid, New York and Copenhagen. In 2023, it will likely be Sydney’s flip, and in 2025, Taiwan

Part of the Espírito Brasil delegation at the opening of the 2018 Paris Gay Games at the Jean Bounin Stadium - Rafael Leick / Viaja Bi!  - Rafael Leick / Viaja Bi!

A part of the Espírito Brasil delegation on the opening of the 2018 Paris Homosexual Video games at Jean Bounin Stadium

Picture: Rafael Leick / Viaja Bi!

The affect on world tourism will not be restricted to stops. Homosexual video games, a sort of “Homosexual Olympics”, even have a vacation spot in every version. Within the final one, in Paris, the Brazilian delegation did effectively and received 24 medals on the first participation.

With so many locations, cultures, individuals and particularities, it simply makes you need to journey. So journey, bi!

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