PEIEX: Large producers and small entrepreneurs will be trained for export to Luis Eduardo Magalhães, Bahia

Brasília – In order to stimulate export activity, the Brazilian Agency for the Promotion of Trade and Investment (ApexBrasil) and the Euvaldo Lodi Institute (IEL) have started a new cycle of the Export Qualification Program (PEIEX) which will train people to export 50 large and small companies from different sectors in the municipality of Luis Eduardo Magalhães, in Bahia.

These companies are part of a total of 375 that will be served by the program in both the state of Bahia and Sergipe, with customized services for state requirements. The Luis Eduardo Magalhães nucleus was launched last Wednesday (4) in the locality. The agreement will run for two years and will serve entrepreneurs in Barreiras, Barra, Bom Jesus da Lapa, Correntina and Ibotirama, among others.

Luis Eduardo Magalhães is an important agribusiness center for the state and for the whole country. To give you an idea of ​​the importance of this area, in 2021, of the $ 9.48 billion exported throughout the state of Bahia, the municipality accounted for $ 1.48 billion, about 15% of the state’s total. With the investments and improvements in technology, management and logistics made by entrepreneurs and producers in the region, this value tends to increase.

According to Marco Antônio Cordeiro Ferreira, IEL and PEIEX Business coordinator for the western region of Bahia, the program has a lot to offer, despite the large volume of exports that some local companies already have.

“Most of the region’s international sales come from agriculture, 99%. But they are made by trade, that is, the producers sell to a company that will sell the production on foreign markets. Our goal is to get companies here to establish a direct business relationship with international buyers, in addition to supporting those who do not yet export and want to start internationalization, “he said.

Cotton, bananas and cocoa

The Schmidt Group is an example of how PEIEX can help stimulate local companies, even those with an international culture. The group is one of the largest producers in the municipality, with several farms for the cultivation and export of soybeans and cotton, bananas and cocoa. But, as in the case of other producers, they sold their production to the big international traders, traders, at prices that were not so profitable. After participating in the first PEIEX cycle for the region, which ran from 2019 to 2021, the company took the necessary steps to be able to sell cotton directly to buyers in Asia, exponentially increasing the gains from the negotiations.

At that time, the company had decided to diversify its production, starting to invest in the fruit market, more precisely in the cultivation of bananas and cocoa. At present, around 10 million tonnes of bananas are produced each year, which feed the domestic market and are already exported to Argentina. In addition, the fruit processing center obtained the Global Gap seal this year, one of the requirements for export to the European Union.

According to Moisés Schmidt, one of the group’s owners, PEIEX and ApexBrasil play an important role for producers in the region. “We need a lot of help to sell our product abroad, and the demand for agriculture is growing. We have social and environmental qualifications, we are associated with several entities in the sector, we grow and invest together, and that makes agribusiness strong, ”he said.

The Cacau do Cerrado brand is another initiative of the group, whose activities have begun to test the quality of the fruits produced by a new technology of reproduction of cocoa trees that the group develops in the Bio Brasil nursery. In general, the plants are grown in the shade, but the group has developed seedlings that can grow in full sun and produce fruit in up to two years, when the average harvest time in this type of crop is 3 to 4 years.

The results started timidly, but they became relevant. In 2021, the brand’s 65% chocolate bar was ranked as one of the best ever tested by the Cacao Innovation Center (CIC).

During the launch ceremony of the new PEIEX cycle, Honey Cacau from Cerrado was presented directly, which is made from the reduction of fruit juice, in addition to chocolate bars and nibs. According to Sinuhe Quadros, the group’s manager, PEIEX was a turning point, as it helped them in many ways, including adjusting the label and logo.

In February this year, with the support of ApexBrasil, the company was the only Brazilian cocoa and chocolate representative to attend Gulfood, the largest food fair in the Middle East, and already has proposals to export its products to Dubai. International sales are expected to begin in the second half of the year.

Such success and the scale of the group’s production require agile and efficient management. This is where FIBOO comes in, an agricultural technology that has grown under the auspices of Schmidt companies and farms. With administrative headquarters in Brasília and operational headquarters in Barreiras, the startup has developed an impressive monitoring system. The platform combines state-of-the-art production intelligence, logistics and technology to increase efficiency in growing bananas, cocoa and papaya, and industry tests are now being implemented. According to the general manager of the company, Tiago Tozi, the developed system is highly customizable, allowing manufacturers to have access to various functions such as traceability, operational management, standardization of the production process.

“With the application of all these tools, the company ends up with low costs, low losses and increased profitability and production,” he said. Schmidt farms use the platform to schedule the activities and productivity of each employee, to monitor harvests and to provide reports that will help make quick and efficient decisions, among other benefits.

beyond agro

Although agribusiness is a power in the region, PEIEX technicians have worked to attract companies from other sectors as well. According to the program’s monitor, Silvia Dayube, the intention is to boost the most diverse fields, such as food and beverages, animal feed, machinery and equipment, fashion, rocks, metallurgy and metal products, beauty and service companies, such as industrial painting. . “The region is very rich and has a lot to offer and expand, so we focus on all the companies that have the potential and the desire to export,” he concluded.

Studio Capelli is an example of the multiplicity of sectors that can benefit from qualification. The beauty salon is located in Barreiras and has found a promising niche: the manufacture of natural hair extensions. According to the owner, Tamires Dourado, the demand for Brazilian hair is high due to the quality of the strands. And she saw PEIEX’s qualification as an opportunity to bring self-esteem and well-being not only to women in Brazil, but also to other countries. The hair is treated, dyed in a personalized way according to the client’s needs and prepared as an adhesive extension.

“We reach out to women who want to change and increase their self-esteem, with thicker or longer hair, and we also serve those who have had a health problem that has led to decreased hair loss or weight loss. to him “, he explained.

According to ApexBrasil’s Competitiveness Manager Clarissa Furtado, the Agency’s actions are aimed at “bringing Brazil’s difference in the world and drawing the attention of other countries to the potential of Brazilian businessmen and entrepreneurs.” We have sophisticated products and services that are very competitive in any market. ”

The figures show the relevance of the results obtained by ApexBrasil: 74% of the supported companies recorded an increase in exports, while 65% exported to new destinations and 58% innovated in their export agenda. In 2021, ApexBrasil supported the companies responsible for 46.2% of Brazilian exports, a total of 129.4 billion USD.

Another industry that has seen an opportunity to capitalize on its sales and export its products is Jenc, which produces stretch kits and spray bars for crops. Through the ingenuity and expertise of its technicians, it has managed to design metal extensions up to 60 meters to be attached to spray machines, with a higher durability and at a much lower price than those offered by the competitor. For this, a very good quality aluminum alloy is used, used in car engines and which practically does not lose its characteristics and flexibility in heating in welding (which happens with other alloys of this metal). Paraguayan producers bought their products through intermediaries, and the company understood that the country was a potential market for their production. “Our goal is to help increase crop productivity,” said production manager Josemar Gomes Pessoa.


As elsewhere, Luis Eduardo Magalhães’ PEIEX core has the support of an Advisory Committee, which brings together some of the main institutions of the state and region, with the aim of assisting in a specific way at any stage of the export process. . .

The initiative includes the municipalities of Luis Eduardo Magalhães and Barreiras, the Brazilian Association of Cotton Producers (Abapa), the Association of Farmers and Irrigators of Bahia (Aiba), the Federation of Industries of the State of Bahia (FIEB), Sesi, Senai, Sebrae, Federal University of West Bahia , Barreiras and Luis Eduardo Magalhães Rural Producers Union, Cyklo Agricultural Accelerator, Banco do Brasil, Correios, Bahia Network of International Business Centers (CIN), National Institute of Metrology, Quality and Technology (INMETRO) and National Institute of Intellectual Property (INPI ).

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