Portugal was the most important motion within the historical past of selling Minas overseas

Actions to internationalize Minas Gerais started in November 2021, two months after most locations opened their doorways to overseas vacationers and sparked the dispute for worldwide vacationers. Minas para o Mundo, a program of the Secretary of State for Tradition and Tourism (Secult-MG), was born in Lisbon, with a salad of spices and flavors from Minas Gerais placed on the Portuguese desk throughout the Conference of Municipalities of Brazil, organized by the Institute Realidad Brasil. .

In Could of this yr, a delegation of 16 managers from Minas Gerais attended IMEX Frankfurt, probably the most vital enterprise tourism gala’s on this planet, in a visit organized by Patrícia Moreira Eventos. The target, in accordance with Secult-MG, was to advertise and place Minas as an avant-garde vacation spot and develop relationships with 8,000 tourism professionals worldwide.


Final week, again in Lisbon, the Minas para o Mundo program promoted a tour of the Minas Gerais Philharmonic via three Portuguese cities to have fun the bicentennial of Independence, with the assist of the Nationwide Basis for the Arts. A typical Minas Gerais breakfast was served on the Lodge Tivoli Liberdade for the Portuguese commerce.

In complete, there have been 163 miners, together with members of the Philharmonic Orchestra and Caretagem de Paracatu, businessmen and representatives of entities and locations, selling tradition and tourism in Portugal, one thing by no means seen earlier than within the state. In this system, a street present with businessmen, visits to journey businesses and cocktails with the specialised press to indicate the State.

The presence of companions akin to Cemig, sponsor of the Philharmonic Orchestra, was vital to make the Portuguese tour attainable. “The sponsorship of the Philharmonic reinforces Cemig’s position because the power of Minas Gerais tradition. And it made us very proud to take part with the Philharmonic on its first European tour, bringing the inventive excellence of symphonic music to Portugal,” says Claudio Bianchini, Director of the Philharmonic. Communication and sustainability.

The Inventive Metropolis

For Marcelo Rocha, president of CDL-BH), since worldwide tourism has resumed its actions, the entity continuously promotes initiatives and actions that assist internationalize Belo Horizonte and consolidate these figures. “We began with the assist for the Parque do Palácio and shortly with the opening of the coworking area for the consular physique,” says the supervisor.

In Portugal, in partnership with Secult-MG and Sebrae Minas, CDL-BH carried out an in depth cultural program, selling gastronomy particularly. Belo Horizonte gained the title of Inventive Metropolis of Gastronomy in 2019, by UNESCO. “We provide journalists, businessmen and the native vacationer commerce a conventional breakfast from Minas Gerais,” emphasizes Rocha.

For the director of CD-BH, Portuguese businessmen and the press noticed that tourism within the Brazilian lands is past the Rio-São Paulo axis and there’s a lot to discover. “We now have wonderful expectations concerning the internationalization of tourism in Minas Gerais, and definitely taking part in occasions like that is elementary to this purpose,” he says.

He exemplifies this want for promotion effectively. To provide you an thought, Fundação Getúlio Vargas research present that for each R$ 1 invested in tourism promotion, there’s a return of R$ 17.61 within the vacation spot economic system. “Actually, all this effort, within the brief and medium time period, will put Minas Gerais and Belo Horizonte on the worldwide vacationer route,” he factors out.

Under Expo and Festuris.

Subsequent week. Minas Gerais could have its personal stand at Abav Expo, the nation’s largest tourism honest, which is being held in Olinda, Pernambuco, from 28-11-30. It is going to have 100 m². In November, it will likely be our flip to advertise Minas Gerais locations on the Gramado Tourism Pageant (Festuris). The stand in Minas Gerais guarantees to shock with design and innovation.

Participation in worldwide gala’s is, in accordance with Sílvio Nascimento, president of Embratur, a novel alternative to be near robust outgoing locations and promote enterprise. So do different Latin American locations, akin to Argentina and Peru. On this sense, Minas is likely one of the few states that has promoted itself overseas presently.


For this, Secult-MG has the assist of companions akin to Sebrae, Cemig, CDL-BH, Make investments Minas and Funarte. Who was within the delegation, Tamoio Marcondes, the president of the Nationwide Basis for the Arts (Funarte), gave an announcement to the column about how vital promotion overseas is presently of resumption of tourism.

“On this yr celebrating the bicentennial, the Nationwide Arts Basis (Funarte) promoted a sequence of inventive initiatives all through the nationwide territory, alluding to that date, and joined the Secretary of Tradition and Tourism of Minas and went to Portugal to to hitch this date. program that promotes Brazilian tourism and tradition on Portuguese soil”, highlights the director.

Funarte dedicated sources and supported caretagem de Paracatu, a preferred tradition program to introduce Brazilian fashionable tradition to the Portuguese. “Funarte has not operated outdoors the nationwide territory for a very long time. We had a big win with Minas on Portuguese soil, taking the favored tradition and identify of Brazil outdoors the nation and strengthening our strategic place as a promoter of Brazilian arts,” stated. .


October and November are vital months for the worldwide promotion of locations. In October at IMEX America, from 11 to 13, in Las Vegas (USA); in November at WTM London from 7 to 9. Each function a showcase to showcase locations, services and products. Buenos Aires FIT, from 1 to 4/10, is one other one opening its doorways to vacationers from Mercosur.

Leonidas Oliveira, Secretary of State for Tradition and Tourism, says Minas will likely be current in any respect occasions. “The rise in vacationer exercise in Minas exhibits that we’re heading in the right direction. All these occasions will lead to strengthening the picture of Minas on this planet and attracting new investments, producing jobs and incomes”, he emphasizes.[isticaemMinasmostraqueestamosnorumocertoTodosesseseventosresultarãonaconsolidaçãodaimagemdeMinasnomundoenaatraçãodenovosinvestimentosgerandoempregoerenda”emphatiza[isticaemMinasmostraqueestamosnorumocertoTodosesseseventosresultarãonaconsolidaçãodaimagemdeMinasnomundoenaatraçãodenovosinvestimentosgerandoempregoerenda”enfatiza

constructive numbers

Private and non-private establishments strongly promote tourism, with an eye fixed on the numbers. Based on knowledge from the Reviva Turismo program, the steadiness of jobs immediately or not directly associated to tourism within the interval Could 2021 – June 2022 was 44,530 jobs. The final register of staff and unemployed (caged) registered 372,930 new jobs in June, up 12.3% in comparison with the identical interval of 2021.

Latest knowledge from Iatur, revealed final month by the worldwide affiliation, exhibits that the amount of tourism actions in Brazil elevated by 43.5% in comparison with June 2021, a determine above the Brazilian common, which was 25.9%. The state additionally had the second highest change throughout this era, after solely Ceará (43.8%).

Within the Month-to-month Survey of Companies, a survey revealed by IBGE on July 13, the index of tourism actions indicated a rise of 1.5%. Among the many 12 models of the federation surveyed, Minas Gerais comes out on high, with 38.7%, forward of São Paulo (34.6%) and Rio de Janeiro. Within the indicator collected within the yr, the State totals 67.1%.

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