Ragazzo repositions and reformulates its menu with a brand new casual eating idea – GKPB

With over 30 years of historical past and the proprietor of coxinha, which has already been voted the most effective in Sao Paulo, Ragazzo has simply unveiled an entire repositioning that goals to draw a brand new viewers to the informal eating restaurant.

It hasn’t been lengthy for the reason that community unveiled its new visible id. And now, on this new second, his eating places are transferring away from providing quick meals and providing shoppers a brand new idea of expertise: a relaxed ambiance, extra casual service and an unparalleled menu redesigned by considered one of Brazil’s prime Italian cooks.

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Providing prospects a brand new worth proposition, the chain expects to double the variety of eating places by 2025 and canopy new areas of the nation. In keeping with Bruna Saraiva, director of expertise and model technique, the change enhances buyer notion of the standard and repair supplied by Ragazzo, however doesn’t distance itself from the model’s DNA.

“Ragazzo brings differentiation to the class on a regular basis meal, we’ve achieved the superior high quality of the merchandise featured on this class by practising a aggressive worth, but with care and concern for the uncooked supplies, manufacturing course of and in-store ending.” performer explains.

The brand new second at Ragazzo represents innovation in three most important areas: new merchandise, new kitchen processes and new service. It took 5 months of analysis and improvement to reformulate the menu, and over 130 recipes had been examined in session with chef David Mauricio. As well as, the chain introduces new crockery, new coasters and new boards, facilitating spectacular and inventive desk setting. Lastly, Ragazzo will now provide a extra customized service to prospects by means of specialised coaching for service groups.

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To attract consideration to this new second, Ragazzo has invested in advertisements to be broadcast on a number of channels similar to TV Globo, Tiktok, YouTube, Instagram and Fb, with the intention of reaching over 120 million folks. The corporate may also spend money on offline media, business elevator TVs and banners in procuring malls in Sao Paulo. One other novelty is the inclusion of high-profile influencers similar to actress Cleo Pires and comic Lucas Cunha within the marketing campaign.

The repositioning of Ragazzo within the informal restaurant section is a part of the model’s enlargement technique for the approaching years, which focuses on two enterprise fashions. Along with full-service, customer-focused eating places, the chain additionally has an Specific mannequin designed to supply groceries on the go and cater to main city facilities and high-traffic areas., with the well-known coxinha model as its flagship.

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The Ragazzo Specific mannequin is the primary vector for the enlargement of the model’s capillarity, being the mannequin chosen to extend the variety of franchises and divisions all through Brazil – the community is anticipated to achieve over 1,000 Specific models by 2025.

At present, Ragazzo has a presence in 4 states of the nation, together with São Paulo, Rio de Janeiro, Paraná and Amazonas, with a complete of 45 eating places and 200 Ragazzo Specific mannequin shops.

The recipes for the brand new dishes have been developed with the assist of Chef David Mauricio, one of many prime Italian cooks in Brazil who has directed the delicacies at Due Cuochi for 10 years, in partnership with Dr. Alberto Saraiva, founding father of Rede Ragazzo, accountable for technique and new product improvement.

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The brand new menu options premium components that improve the style and high quality of merchandise. The brand new menu contains 26 new objects within the classes “Appetizers”, “Salads”, “Pasta”, “Casps” and “Pizza”.

New entries

There are two very crispy and scrumptious new dishes on the menu. Mouth-popping corn and bacon croquettes and crocodile hen strips, scrumptious hen strips with 7 completely different sauces in order that the shopper can get completely different style sensations from the identical dish.

100% recycled salads

A brand new tackle the traditional caprese that includes breaded mozzarella and crocodile caesar with scrumptious breaded hen strips. As well as, the patron has the chance to create his personal salad, combining as much as 24 components in it – full freedom.

New class of gratins

These novelties promise to be the massive star of the menu. Lasagna, cannelloni and rondelles au gratin with numerous cheese, every embellished in a particular means. The spotlight is cod lasagne topped with olive salsa and crispy onions, ricotta and spinach rondels flavored with Sicilian lemon and crunchy almond flakes, and broccoli and bacon cannelloni served with crispy bacon tiles.

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New traditional Italian pizza

Made with dough naturally fermented for 48 hours and tomato sauce imported from Italy. The highlights are the flavors of Stracciatella & Ham Royal (Italian pizza with pesto, buffalo mozzarella, royal ham, stracciatella, pistachios and Sicilian lemon zest) and Parma (mozzarella, arugula, torn Parma ham, Parmesan shavings and drizzled with black garlic jelly). Along with traditional flavors similar to Pepperoni and 4 Cheeses.

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