Sebrae promotes program to assist MPE ecotourism and journey tourism obtain worldwide security certification | Nationwide ASN

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On Wednesday (14), Sebrae promoted the Pure Journey Program, in Chapada das Mesas, in Maranhão. The initiative goals to assist ecotourism and journey tourism entrepreneurs throughout the nation to acquire worldwide certification in security administration. With the “seal”, the enterprise features competitiveness available in the market, showing as an organization devoted to the security of shoppers and staff, which has incident help protocols and complies with the working guidelines of the enterprises within the sector.

Sebrae’s everlasting program, Aventura Pure, in its present section, will cowl as much as 70% of the investments required for the corporate to undertake the Brazilian and worldwide requirements stipulated by the Brazilian Affiliation of Technical Requirements (ABNT) and, with this, can apply for worldwide certification of security administration in ecotourism and journey tourism. In Brazil, solely 19 firms have this safety seal.

To take part, the enterprise have to be formalized as a person microentrepreneur (MEI), microenterprise (ME) or small enterprise (EPP) and have a legitimate registration within the Cadastre, of the Ministry of Tourism. There are a number of levels: an preliminary analysis, implementation of security requirements and preparation for certification, which is granted, following an audit, by ABNT Certifier, accredited by Inmetro for this evaluation. events ought to seek for Sebrae of their state for extra info.

Aventura Pure has the assist of Sebraetec, which permits entrepreneurs to have entry to revolutionary options and displays all steps to make sure the perfect outcomes. “Sebraetec promotes the entry of small tourism companies to consultancy for the suitability and certification of security requirements for journey tourism”, explains Sebrae Innovation Analyst Arthur Guimaraes Carneiro. He factors out that by financing a lot of the needed investments, Sebrae makes certification extra accessible to small companies.

Though certification is just not necessary within the nation, the security requirements in query are, explains Leonardo de Moura Persi, enterprise analyst at Sebrae. In line with him, all firms that commercially provide actions associated to ecotourism and journey tourism should undertake the foundations.

Persi explains that not solely actions equivalent to arise paddle or rafting, for instance, are categorized as journey tourism. But in addition climbing, horseback using (equestrian tourism), fowl watching, amongst different ecotourism practices.

“Ecotourism and journey tourism are gaining much more proof within the resumption of tourism around the globe. And in Brazil, as vacationer locations increase the provide of those outside tourism actions via small firms, it’s important to have protected providers for vacationers and in addition for the workers concerned within the operation,” says Persi.

On heights

Vanessa Almeida is without doubt one of the companions of Nas Alturas, based mostly in Chapada Diamantina, Bahia. The corporate has existed for 17 years and provides vacationer itineraries all through the area. The enterprise at the moment has 4 full-time staff, together with herself and her associate, along with 30 freelance professionals who present providers.

Nas Alturas obtained its first certification from ABNT in 2010, via the Protected Journey program of the Ministry of Tourism. Yearly the corporate renews this certification, via an audit carried out by ABNT. In line with the businesswoman, the popularity was important for the enterprise.

“It is a superb enterprise administration instrument and goes far past the deal with safety, guaranteeing wonderful service and a better relationship with the group, who, though not completely employed by the corporate, all the time take part in our coaching and initiatives, along with we all the time give precedence to our firm,” says Vanessa.

Ecological Park

The Rio Formoso Ecological Park, in Bonito (MS), has been licensed and carries out all actions safely. Credit score: disclosure.

One other undertaking that additionally obtained certification is the Parque Ecológico Rio Formoso, situated in Bonito, Mato Grosso do Sul. The corporate has been round for 21 years and attracts prospects searching for ecotourism and journey tourism. Cross Buoy, Horseback Using, Arise Paddle, Kayaking, Zipline, Tree Climbing amongst others are supplied on web site. The corporate has 26 staff, along with a number of outsourced firms concerned in administrative and operational actions.

In line with proprietor Bruno Miranda, in 2014 the security administration system (SGS) was carried out with the assist of Sebrae. “I did it via Sebraetec. Sebrae’s assist has been elementary to growing a tradition of security at our attraction,” he says.

The ABNT certification passed off in 2018, and since then the corporate maintains it in all actions carried out within the Park. “Certification displays not solely security in actions, however care and transparency in the direction of our guests and our vacation spot. It’s a differentiator towards innovation and steady enchancment. By means of an carried out, dynamic and yearly audited SGS, we’re proud to say that enjoyable and security go hand in hand right here,” concludes Bruno.

Pure journey program


Assist small entrepreneurs undertake the Brazilian and Worldwide Customary, ABNT NBR ISO 21101, which defines the necessities for the security administration system in journey tourism, to have the ability to declare worldwide certification. The one who evaluates is the ABNT Certificates. This certification is acknowledged by prospects, as Inmetro is the entity that grants the certifier accreditation to function within the ecotourism and nature tourism section.


Corporations formalized as MEI, ME or EPP and with legitimate registration within the Land Registry of the Ministry of Tourism


Preliminary evaluation session (analysis);

Implementation of ABNT Norms;

Preparation for the Certification course of;

Certification of the security administration system in journey tourism.


  • Decrease the possibilities of incidents (together with accidents) occurring in your operation, each to your work group and your prospects;
  • Contributes to the group of the corporate;
  • Pioneering – the corporate turns into a reference within the section;
  • Optimistic picture in the direction of prospects and attests to the tip public’s dedication to security;
  • Compliance with the Common Tourism Regulation (artwork. 34) and the Shopper Safety Code;
  • Communicates to the market the professionalism and excellence of Ecotourism and Journey Tourism;
  • Will increase the competitiveness of small companies;
  • Enhance enterprise administration.

To seek out out extra, seek for Sebrae in your area.

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