Skintimates: The Skin Care Wave Has Arrived in the Intimate Region | Body

If sex (still) is taboo, can you imagine talking about the health of your intimate region? The time had come, conversations and inquiries reserved for gynecological and dermatological studies are now at the center of conversations about beauty. And we’re not just talking about the trend of sexual well-being or normalizing the use of vibrators – too appetizing! -, but of aesthetic treatments with the intimate region.

Think of the entire pelvic area, from the vulva to the groin, and the butt. In September 2021, Bruna Ortega, a consultant at WGSN, the world’s largest trending office, was already talking on the Glamor website about the wave of skintimes and what the new frontier in our skincare routine would be. In its trend forecast report, the Bureau says the category is expected to grow to $ 32 billion by 2025. Oh! Yes, creams and the like have arrived where the sun does not shine! If somewhere in the past even soaps, for the basic cleaning phase, were seen with a little fear, today the scenario is changing.

Speaking with gynecologists, it is a consensus that an affectionate look at the region can help us break down prejudices. You must have heard somebody say it’s nice to take a hand mirror and see everything there is over there. Think, then, of how the naturalization of touch through creams and serums can be interesting in terms of self-knowledge. “The fact that people devote a specific care routine meant that women paid more attention to the intimate region, including a better understanding of every part of their anatomy,” says gynecologist and obstetrician Viviane Monteiro.

Okay, Gla, but do we really need an extra step of care in our routine? Depends. In terms of aesthetics, the decision is up to you. However, there are other reasons that could cause someone to pay attention to the area, from discomfort with waxing to lack of lubrication and folliculitis in the buttock area. With that in mind, yes, it’s interesting to see how cosmetic options are increasingly technological, inclusive, and enjoyable to use. “The vulva is made of skin and, like the skin of the rest of the body, it undergoes changes over the years, it can become thinner, drier,” explains Viviane. “The products aimed at the territory help with the main complaints. From moisturizing the skin after epilation to soothing a sensitive area after intercourse.

Among the highlights of the market are exfoliants, which are gentler and help prevent ingrown hair in the groin, as well as oils and serums enriched with hyaluronic acid and vitamin E, which help protect and moisturize the vulva and areas. surrounding. “It is worth remembering that these products are not designed to mask odors, but to maintain the health of the intimate region,” Viviane points out.

The vaginal canal does not require any washing or application of the product, as it is self-cleaning and has a sensitive bacterial flora, responsible for maintaining the correct pH and preventing infections.

Speaking of intimate areas, we cannot forget the butt and the region outside the anus. The aesthetic concern for him, of course, is nothing new, but the pandemic has added a new element to the story. It’s just that the time at home and the long hours spent sitting in front of the computer added dermatological ailments to the bill. “Folliculitis is one of the most common disorders in the study,” says dermatologist Juliana Piquet. Often, the condition inflames the hair follicles, where hair is born, causing red balls and even pus spots. According to the doctor, the causes of the condition are diverse and go beyond the time spent in the chair. They can also be caused by very tight clothing and sensitivity to waxing.

This is where specific formulas come into play, normally enriched with active ingredients already known to our skin, such as salicylic acid and niacinamide, responsible for reducing redness and the inflammatory process. Another product that has been on the market for a long time is the buttock scrub. Those with particles for physical exfoliation or those with ingredients that promote chemical renewal (ideal for stains) are options for avoiding painting. And if previously creams and gels promised surprising results, such as the extermination of cellulite and stretch marks, today communication moves to a more delicate place of true care, restoring hydration and softness. The advantage of the new recipes is in the composition. They arrive repackaged, with higher percentages of natural active ingredients and humectants, a point for those who love to have good drainage. Does the skin in the region feel very dry or in pain when the thermometers show low temperatures? Perhaps the experience of using a mask is worth it, which combines concentrated serum with occlusion and surpasses common moisturizers.

Let’s go anatomy? The vagina is the canal that extends from the external opening of the vulva to the cervix. The vulva corresponds to the region at the entrance to the vagina, which includes the inner and outer lips, the clitoris, the urethra and the pubic mound. This external area, yes, can be treated to clean sweat, urine and the like. But choose the hypoallergenic formulas, okay? Also for the groin, because it can end up running in other places.

Butt skin care is more practical, however, the important thing is to choose the key ingredients (which will act directly on the problems related to it) and pay due attention to the method of application. The most interesting way to apply the cream is to stimulate it with an express massage. This is because the manual maneuvers not only relax, but help activate circulation and drain the accumulation of fluids that can affect the area.

Yes, we know you may be wondering if we can use facial products on intimate areas. When it comes to the pelvic and vulvar region, the answer is simple: no.

“The area is much more sensitive than the skin on the face, so it is important to look for gynecologically tested products that avoid fragrances, alcohol, parabens and even very concentrated active ingredients,” says gynecologist Marcella Maia. As for the butt, we can use moisturizers for the body, but the specific formulations will be more and more powerful. If in doubt, look for a trusted dermatologist or gynecologist, okay?

To add to the bag

Specially developed products for intimate care:

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