The launch befell in Horto Florestal, a park within the north of São Paulo, and was attended by authorities. Vinícius Lummertz, São Paulo’s Secretary of State for Tourism and Journey, spoke to DIÁRIO. Test it out!
By Caroline Stephanie Valença Figueiredo – Reporter DT
This morning (15), Wednesday The Secretariat for Tourism and Journey and the Secretariat for Environmental Infrastructure of the State of São Paulo along with Visite São Paulo and the Brazilian Affiliation of the Airline (ABEAR) have launched the model “Pure Parks of the State of São Paulo”. The launch befell at a press convention on the Palacete do Horto Florestal, situated in one of the crucial well-known parks in northern São Paulo and which is the primary conservation unit within the state, along with being subsequent to the biggest pure forest. . on this planet, which is the Atlantic Forest. A diary participated.
we’re current Vinícius Lummertz, Secretary of State for Tourism in São Paulo; Roberto Ribeiro Capobianco, CEO of Construcap Group; Raul Sulzbacher, Chairman of the Board of the São Paulo Conference and Guests Bureau; Fernando Chucre, Secretary of State for Environmental Infrastructure; Marcos Penido, Secretary of State for Authorities.
launch of the seal “Pure Parks of the State of São Paulo” goals to combine state parks and provides them better visibility by publishing them by selling the model and attracting vacationers to the 52 parks in São Paulo.
See predominant strains:
Roberto Ribeiro Capobianco, CEO of Construcap Group:
“I’m simply comfortable to be right here. It’s a implausible initiative of the State for us, which goals to make this concession work extra praiseworthy and higher built-in with the group’s actions and to rework the parks into conservation items and tourism items. That is what I all the time say: now we have to see nature to really feel it in our hearts. What the attention doesn’t see, the center doesn’t really feel, so within the case of Tourism it’s the identical. We’ve many parks to beat and combine. Let’s go. ”
resumption of labor
Vicente Rosolia, Deputy Secretary to the Govt Secretary of Tourism
“In the present day we resume this stunning work that’s tourism, not solely in Brazil or São Paulo, however all around the world. Briefly, he’s the best grasp of our economic system. With out Tourism we’re nothing. I had the chance to work exterior Brazil and we discover that whenever you arrive on the airport, you discover all of the varieties, guiding the vacationer the place he ought to go to the accommodations. The secretariat is beginning to work and we stay up for working with you. Mayor Ricardo Nunes gave us an excellent alternative to start out a brand new enterprise. Clearly we’d like all of them. We’re like an orchestra: every in his personal function. I am making my secretary out there. “
Fernando Chucre, Secretary for Infrastructure and the Surroundings
“We’ve 52 parks within the state of São Paulo which are open to guests, with completely different points of interest. We’re speaking about trails, waterfalls, caves, mountains and varied actions that may and needs to be extra explored by the folks of the state of São Paulo and likewise of Brazil generally. It is a essential imaginative and prescient of the Division of Tourism, of the chance now we have to offer visibility to this vacationer and ecological heritage that now we have right here within the state of São Paulo. It is a distinctive alternative that goals to do exactly that: to offer visibility and use the complete potential that São Paulo already has, primarily in enterprise tourism, and likewise to reap the benefits of this viewers for this tourism associated to those enterprise items. conservation. ”
Vinícius Lummertz, Secretary of State for Tourism and Journey of São Paulo
“I am very comfortable to be a part of one thing we all know will work.” The premise of North American tourism is the North American nature parks, as a result of they provide the perfect cost-benefit ratio of tourism and it’s an accessible tourism. There are over 17 million guests and there can be many extra. We have to create habits that transcend buying malls. One of many objectives of the model is to alter the fame of town of São Paulo, which is seen as “town of cement and concrete for the entrepreneurial entrepreneur. “However that is not all: São Paulo has 30% of the vegetation cowl within the Atlantic Forest, and when folks know this, they’re stunned, as a result of the picture of São Paulo is carefully recognized with the buildings, town and typically the agricultural manufacturing, however no. with nature. So we wish to create the id of the pure parks for the State and make public the multitude of points of interest now we have ”.
Public reality and affiliation
In an unique interview with DIÁRIO, Vinícius talked about “kidnapping” or carbon offsetting and whether or not it is among the initiatives to create the model: “Sure, it would assist, as a result of we are going to create the general public deed. model creation Sao Paulo Nature Parks it would add notion, belonging, union of the concessioned parks, like this one, so the entrepreneurs will make investments, they may make them develop ”, he predicted. In accordance with him, it’s essential to unite in political and enterprise actions. “We’ve 17 million guests to the pure parks of São Paulo, whether or not they’re city or pure parks additional away and nearer to the environmental reserves. However whenever you speak about 17 million guests and you may double and triple them, it is due to the transport capability. There are 52 parks and investments that may happen to serve the folks properly “, he quantified.
In accordance with Lummertz, there’s a reality that’s not perceived and, by turning it right into a perceived reality, methods are valued. “I feel carbon sequestration comes proper after that, as a result of there’s an aggressive coverage in the precise path, together with expropriation. There are worldwide funds that may assist us clear up the issue of expropriations that haven’t been paid in some parks in Brazil, so all these mechanisms can be mobilized, ie we are going to have a look at São Paulo otherwise, we are going to see ourselves in a different way, as folks which protect and look after the atmosphere and which is able to educate the brand new generations not solely within the mall but additionally right here. However for that we have to have this funding in concessions, disclosure, that’s, it’s a new method that’s not unintended or unintended, however intentional, of positioning in favor of nature “, he timed. Vinicius.
Fábio Zelenski, Advertising and marketing Director at Go to São Pauloled the occasion.
Different authorities had been additionally current. Test it out:
On the finish, the official video of the marketing campaign was introduced.
To be taught extra, go to SETUR-SP