Bringing a web-based undertaking to life and offering a singular magnificence expertise had been the primary objectives of Skinbox, a pop-up occasion by cosmetics on-line retailer Pores and skin.
After constructing the outside of the Trindade metro in Porto, its headquarters, between 30 June and a pair of July, Pores and skin settled in Lisbon, within the Parque das Nações, close to the Vasco da Gama procuring middle, on 7, 8 and July 9. Now could be the time to take inventory and description the work for the long run.
Comply with the dialog with Miguel Cardoso, Pores and skin E-Commerce Supervisor, who explains when he felt the necessity to carry the model and its message nearer to individuals.
What are the outcomes of Skinbox in Porto and Lisbon?
Each in Porto and in Lisbon, we’ve tried to focus our goals on three details. First, to carry the message “Reveal your magnificence” to extra individuals, a message of nice feminine emancipation, during which we tried to enhance acceptance, self-love and the demystification of prejudices / stereotypes in relation to the requirements of magnificence. Secondly, to carry the model nearer to the general public. In different phrases, perceive what your considerations and wishes are. Lastly, to strengthen the connection with the Pores and skin model, each with the buyer and with our companions. Within the three factors we are able to say that the steadiness was optimistic.
What are the variations between the receptivity of this bodily presence in Lisbon and Porto?
Contemplating the Parque das Nações space and the Trindade metro, we are able to say that the variety of individuals affected within the space was within the 1000’s. Inside Skinbox we’ve had over 2,500 individuals interacting with Pores and skin. In relation to cities, we don’t really feel any distinction in receptivity, as we’re a web-based retailer, we are able to attain any a part of the nation and our target market isn’t centralized in a single location.
What impression did the bodily occasion have on new on-line visits?
We like to take a look at new visits on-line not as numbers however as people who’ve totally different wants. Bringing the bodily and the web collectively has had an impression on this, on being near prospects and potential prospects and having the chance to get to know them higher and evolve within the service we offer them.
Why did Pores and skin.pt really feel the necessity, being a web-based enterprise, to have a bodily presence?
After two years of a pandemic and an ideal digital progress of Pores and skin, we consider this has been the time to carry the model and its message nearer to individuals. Day-after-day we embrace the #revealyourbeauty manifesto to introduce true magnificence, magnificence with out requirements! This universe solely is sensible with those that are near us and who encourage us to be higher day-after-day, our group. We thus really feel the necessity to rejoice the fantastic thing about each lady reside and in colour in a singular second. For many who determine with this universe, we invite you to hitch our #Skinthusiast group!
How has this motion helped to get to know Portuguese girls and their doubts higher?
For many who adopted the times of the occasion, the variety of girls who had doubts about their pores and skin / routine / skincare merchandise was notorious. Through the years, increasingly Portuguese girls are in search of the market and it has been attention-grabbing to listen to that the essence of every is so totally different that it’s regular to have doubts and that there’s not a solution for all. Having a bodily occasion has allowed us to hear, converse, higher perceive your wants and supply customized recommendation. Such a session happened for the primary time in bodily kind on the occasion, nonetheless it has been on-line for a while on Pores and skin, without spending a dime. That is referred to as My Pores and skin Time, during which we’ve a staff of magnificence specialists who analyze collectively the issues and goals set with a view to manage a person and specialised routine.
Had been there additionally males visiting area? What had been they in search of?
About 80% to 90% of Skinbox Expertise’s guests had been girls and it is largely shopping for choices. We have had a number of visits from males, in addition to girls, curious about studying extra about their skincare routines.
Why the presence with the field?
For the primary time we went out and it could not be in any other case, it needed to be with our iconic Skinbox so beloved by our prospects. This component has been a part of Pores and skin for 10 years and those that comply with us know our campaigns (we recurrently have campaigns with Skinbox, during which we provide our prospects a field with new merchandise and finest sellers to strive). This was the place to begin of our inspiration, which additionally translated into the objective of differentiating ourselves and making this second distinctive with one thing that’s a part of our DNA.
The occasion had counseling classes from varied skincare, hair and make-up manufacturers. How had been the manufacturers current chosen?
Our companions / manufacturers are essential to us and we collaborate with them each day. We will say that the definition of the manufacturers was linked to the technique of every, not neglecting the “voice” of our prospects and their pursuits in our retailer.
In addition to the suggestions, what affords had been there for guests?
In these six days, along with recommendation on face, physique and hair, we had dynamics corresponding to Photobooth (during which we felt the curiosity of the general public to maintain moments and other people in reminiscence – images) and Magnificence Roullete (a sport in roulette format with affords on this planet of magnificence – who would not like prizes?).
Are new bodily appearances anticipated for the model within the brief time period?
Sure and the subsequent one will come quickly! Pores and skin turns 10 and with this celebration we carry numerous information. For these most curious about information, we suggest that you just comply with our social networks @ pores and skin.pt as we’ll share all the main points firsthand.
How different companies born on-line, might they open a everlasting bodily area?
No, we’ve been working in Pores and skin for 10 years as a cosmetics e-commerce and in the intervening time it isn’t a part of the model’s goals to open everlasting bodily areas.
Textual content by Maria João Lima