Wine Day: a possibility to have fun the rise in gross sales and wine tourism

Each first Sunday in June – on this case, the following 5 – Wine Day is widely known in Brazil. The date was set in 2003 in Rio Grande do Sul, but it surely didn’t formally change into legislation till 2017. And there’s no scarcity of causes to have fun the anniversary. Wine manufacturing and consumption has elevated considerably within the nation in recent times and on the similar fee as new itineraries – or experiences – of wine tourism have been created.

Knowledge from the Brazilian Viticultural Union (Uvibra) present that between 2019 and 2021, wine gross sales elevated by 75% in Brazil. Total, together with home and imported wines and glowing wines, the rise in consumption throughout that interval was 27%, in line with Excellent Consulting, a market intelligence firm targeted on the wine sector. “The market is gaining new clients yearly,” says Felipe Galtaroça, the corporate’s CEO.

The figures additionally affect the expansion of wine tourism within the nation. Behind a glass of wine will not be solely liquids, however lovely landscapes, folks devoted to manufacturing, excellence in gastronomy and, above all, plenty of historical past and keenness.

“Knowledge from the Worldwide Group of Vine and Wine (OIV) present that the consumption of wine per capita in Brazil at present is 2.4 L. The two L barrier was damaged throughout the pandemic.”

A part of this ardour for wine has given rise to 2 occasions happening presently of 12 months: Serra Wine Week, which begins tomorrow (1/6), at Petrópolis, within the Serrana area of Rio, and Trend Wine Rio, in June. 10 and 11., at Trend Mall, within the São Conrado district, within the state capital, the latter being in its first version. Each occasions, with very completely different proposals, make the most of the optimism of the sector and the drop in temperatures to reward the drink.


Whereas Trend Wine Rio gives the chance to style and purchase wines from seven nations, together with Brazil, Serra Wine Week gives to match the drink with dishes created particularly for the event. Since its first version in 2009, the thought has been to consolidate Petrópolis as a gastronomic reference and to demystify wine consumption. This 12 months, 23 eating places, bistros, delicacies, motels and inns joined the occasion.

At Serra Wine Week, guests can get pleasure from wines from varied locations, with the Maipo Valley in Chile internet hosting the biggest variety of wineries round Santiago; Mendoza, Argentina; Castilla y Leon, Spain; and Bairrada, Portugal. For this version, the eating places have ordered round 3,000 bottles and hope to surpass the earlier version. And so they even have the assistance of thermometers, round 12 ° C and 13 ° C.

The group bets on outbound locations comparable to São Paulo and Minas Gerais. This 12 months, Serra Wine Week is anticipated to extend resort bookings within the metropolis by greater than 15%, in line with Múcio Maffacioli, president of the Petrópolis Conference and Guests Bureau. In the present day, Petrópolis has 6,300 beds. To draw vacationers, the Petrópolis Exhibition Park can have a tasting space on June 16-19 and can provide wines with reductions of as much as 40%.

wine tourism

Since its inception within the late Nineteen Fifties, wine tourism has additionally stimulated tourism in areas comparable to Vale dos Vinhedos in Rio Grande do Sul and Mendoza in Argentina. The packages normally provide excursions of the vineyards to find the traits of every “terroir”, ending with a go to to the vineyard, the place you be taught concerning the technique of wine manufacturing, from harvesting to bottling.

Some wineries in these locations additionally embody lodging in the course of vineyards and lunches and drinks related to the drink to convey lovers of tradition and data of wine nearer. Others go additional: Vino.Spa, for instance, gives wine remedy. On Trem do Vinho, 23 km between Bento Gonçalves and Carlos Barbosa, the carriages flip right into a wine, glowing wine and grape juice occasion.

As a result of development of the section, Aurora Vineyard – one of many largest and most conventional within the south of the nation, primarily based within the heart of Bento Gonçalves and two branches in Vale dos Vinhedos – opened the Pinto Bandeira unit to guests. In response to Ana Maria De Paris Possamai, the vineyard’s tourism supervisor, the corporate acquired 44,800 guests in January-March this 12 months, a rise of 13% in comparison with 2019.

Final 12 months, even with two months of actions suspended as a result of pandemic, 190,900 vacationers visited the three addresses of the vineyard. Ana Maria explains that one of many methods for exciting wine tourism is expertise tourism. The Aurora de Pinto Bandeira gives outside experiences, comparable to guided tasting walks by way of the vineyards, backyard picnics and particular tastings.

The numbers

If 2020 was the 12 months of wine, 2021 was undoubtedly the 12 months of glowing wine. That is as a result of bubble gross sales had been larger: 30.3 million liters, in comparison with 27 million liters of wine, or 40.4 million bottles of glowing wine and 36 million bottles of effective wines. The 2 liquids had been misplaced solely in entrance of the grape juice, which closed with 173 million liters.

The president of the Brazilian Viticulture Union (Uvibra), Deunir Luis Argenta, factors out that Brazilians have returned to toast and have fun life. Even beneath glowing wines, wine consumption elevated by 11.43% in comparison with 2020. Uvibra’s expectations for 2022 is that Brazilian wine will proceed to expertise this good part, given the notion of high quality by the home shopper, who, from more and more, it depends on the variety of kinds that solely the nation gives.

This 12 months, gross sales of effective wines in February reached 1.2 million liters, surpassing February 2021 by 34.39%. Including all of the gross sales from January and February, it reaches 40,509,731 liters of effective wines, glowing wines and grape juices. This is a rise of 53% over the identical interval final 12 months. Conduct is anticipated to proceed to develop, particularly with regard to crimson wines as winter approaches.

Marketing campaign

Deunir Argenta additionally feedback that the sector may be very optimistic, particularly after this 12 months’s harvest has been efficiently accomplished by way of grape high quality, regardless of the extreme drought in latest months in Rio Grande do Sul, at present the primary producer. “Swallow with a sip, we achieve more room on the Brazilian desk. Every little thing is the results of plenty of work and funding from the winery to the purpose of sale “, Argenta emphasizes.

He believes that financial, logistical and monetary elements, along with the notion of high quality and truthful costs, the emergence of recent producing areas, the event of wine tourism and the change in habits, with appreciation of native manufacturing, have contributed to gaining competitiveness and gross sales. “Brazilian wine is experiencing the very best second within the historical past of nationwide winemaking,” he concludes.

To mark Wine Day, Uvibra will toast six connoisseurs of Brazilian wines for a full 12 months. For every winner there can be 72 bottles of wines and glowing wines – six per thirty days – from completely different producing areas of the nation. To take part within the “In case you have a toast, you have got Brazilian wine” marketing campaign, you solely must reply the query “In case you have Brazilian wine, what do you have got?” In a video of as much as one minute, put up to social media, tag @uvibra_, and use the hashtag #diadovinhobrasileiro. “


Crama Aurora: Wine stroll (from Monday to Friday at 10 am, R $ 250 per particular person), Picnic within the gardens (Saturday and Sunday, 10:00 to 17:00 (R4,250 for 2 folks and R $ 70 per baby), Conventional tour (Monday to Saturday, from 8:15 to 17:00, WhatsApp schedule 54 99134-5916, free), Go to with mini-tasting course (Monday to Friday at 15:00, R $ 50 per particular person, together with a glass of wine), Assorted chocolate tasting (Monday to Sunday, at 10 and 15, R $ 60 per particular person, together with a crystal glass);

Serra Wine Week

The place: Petrópolis (RJ)

When: 1 on 19/6

Wine market: June 16-19, on the Petrópolis Exhibition Park

Data: Instagram / @serawineweek or Fb / Serra Wine Week

Trend Wine Rio

The place: L2 flooring of the Trend Mall in São Conrado, Rio de Janeiro

When: 06/10, from 16:00 to 22:00, and 06/11, from 14:00 to 22:00


Enter: 80 to 105 BRL per particular person

“If there is a Toast, There is a Brazilian Wine” Marketing campaign

What to do: Simply reply the query in a video of as much as a minute, put up it on social media, tag @uvibra_ and use the hashtag #diadovinhobrasileiro

Award: Six folks will win six bottles of Brazilian wine for a 12 months

Promotion outcome: Day 5.6.2022 on Uvibra social networks

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