Winter vogue pattern – Canada Goose indicators the right down jacket for ladies

The luxurious outerwear model behind the lens of the masterful Annie Leibovitz shines a lightweight on the courageous ladies of the fashionable world who come collectively in a wonderfully minimize wardrobe.

If the marketing campaign was run within the Scottish Highlands, in Toronto, the place the Canada Goose was born, and in Iceland, the place the gathering originated, the concept stays the identical: Reside Outside. “Reside in broad daylight, outdoor or with full consciousness… It is as much as you to make this message, which is the title of this new marketing campaign, your individual.“Tells the model to those that are curious.

To boost its female proposition, excessive chilly big Canada Goose is presenting itself with a five-star solid nowadays and introducing new heroes. actress Jodie Turner-Smithmannequin, musician and DJ Soo Joo Park and Khadijha Crimson Thunder – additionally an actress – to unveil a marketing campaign of stunningly lovely down jackets and different out of doors put on.

Model and efficiency within the metropolis

The strains are pure, the minimize is exact, the colours are progressive. (sefia, moonstone gray, slate…). Belts gracefully mark the waist, arms open within the first rays meat the collar turns to present a totally totally different angle beneath the aurora borealis. Nota Bene: This down jacket is nearly as good on the Icelandic steppes as it’s between the buildings of the world’s main cities.

© Canada Goose Soo Joo Park combines type and efficiency, the 2 values ​​that worth the posh label.

As a model, We attempt to share highly effective and significant tales with our viewers. and we’re pleased to have fun. all-female solid, Shares Penny Brook, Head of Advertising and marketing and Expertise at Canada Goose. as a result of we wish encouraging our client to dwell boldlyand we additionally need to present him that he does not should compromise on type or efficiency.

Whimsical Scottish aptitude as a backdrop and Model by Annie Leibovitz glorifies the whole lot. Images highlighting the ability and affect of three ladies who’re identified and cherished for pushing the bounds, inspiring whereas staying true to themselves. for the gala, Khadijha shares her Crimson Thunder emotions and offers her type suggestions :

GALA: How was your relationship with Canada Goose previous to this primary collaboration?

Khadijha Crimson Thunder: As an adolescent, I already wore their items. Canada Goose has all the time been a cool and sharp type for me. this needs to be given to any out of doors jacket. In New York, everybody wore them easy and in nice type.

GALA: Do you may have a favourite piece on this new assortment?

KRT : This assortment presents informal type from head to toe in colours impressed by nature. I can say the lengthy Aurora parka in gentle burgundy colour. The raised collar is reassuring. Will need to have belt and you’ll mix it with a knit jumpsuit or black trousers and a turtleneck, boots and a scarf.

Khadijha Red Thunder wears her favorite piece from the new collection, the Aurora parka.
© Canada Goose Khadijha Crimson Thunder wears her favourite piece from the brand new assortment, the Aurora parka.

GALA: How, first time in entrance of Annie Leibovitz’s lens?

KRT : An indelible reminiscence. A robust girl I met through the montages. She gave her opinion on the items and her relaxed demeanor put me relaxed instantly. She does magic. The pictures are epic.

This assortment provides a snug type from head to toe for the robust ladies of our time.” – Khadijha Crimson Thunder pours Canada Goose

GALA: What reminiscences do you may have of this shoot?

KRT : We had been within the Highlands within the north of Scotland, nature so far as the attention may see. How chilly was it… I guarantee you, these down jackets preserve you heat (laughs), particularly at daybreak! The rain got here in a storm and shortly stopped, the climate was threatening, which made the footage much more distinctive. We did this marketing campaign on my birthday. I want Annie Leibovitz, her staff, Soo Joo Park and Jodie Turner Smith will sing the tune for you at some point!

This Live In The Open campaign features (from left to right): Khadijha Red Thunder, Soo Joo Park and Jodie Turner-Smith.
© Canada Goose This Reside In The Open marketing campaign options (from left to proper): Khadijha Crimson Thunder, Soo Joo Park and Jodie Turner-Smith.

GALA: Do you know Soo Joo and Jodie?

KRT : No, but it surely was a pleasure working collectively courageous, clever and open-minded ladies. Practical ladies who do not want anybody’s approval to be themselves.

GALA: The marketing campaign additionally makes it a matter of honor to have fun courageous and brave ladies. What does it imply to be courageous in 2022?

KRT : You might be in some ways. The best way we gown, the way in which we specific ourselves, the way in which we predict… Selecting an introverted retreat, occurring an journey, going to the flicks like me recently and pushing our limits. It means being open to new issues and never afraid to fail. However most of all, keep humble and problem your self.

GALA: What recommendation would you give to a mentally sick younger lady? Your basis (Crimson Thunder Basis) works to help them, amongst different issues.

KRT : There are mornings once you rise up and really feel unhealthy: fake till you get there! This incentive is important to make progress, albeit small and gradual. Everyone knows these days.

Jodie Turner Smith, wilder than ever, posing boldly for Canada Goose.
© Canada Goose Jodie Turner Smith, wilder than ever, posing boldly for Canada Goose.

GALA: Does vogue make you are feeling assured?

KRT : 100%. The day cannot go incorrect if I like what I am carrying. Model offers me confidence and divulges many points. That is much more true when she is a mannequin and actress, that’s, usually uncovered to the gaze of others.

GALA: Canada Goose combines type and efficiency in each single piece. is it essential for you?

KRT : I all the time take dangers in the case of clothes. It is by no means a nasty thought to mix daring type with timeless items. What I like about Canada Goose is the potential for selecting gentle clothes for going out in the midst of winter, since you’re all the time protected together with your layering items (a intelligent train in amassing layers, editor’s observe.) Twist to intensify their form. Female and masculine: two issues I want to combine in vogue.

The Canada Goose campaign was filmed by Annie Leibovitz (right) in the Scottish Highlands.
© Canada GooseThe Scottish Highlands had been the place the Canada Goose marketing campaign was filmed by Annie Leibovitz (proper).
The three protagonists of the campaign are theatrical in Canada Goose outfits.
© Canada Goose The three protagonists of the marketing campaign are theatrical in Canada Goose outfits.

Photograph credit score: Canada Goose

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