With augmented actuality, Be Beleza Tech desires to attach customers, consultants and the cosmetics business in a single tremendous app

Make-up was a passion of Carolina Habeyche del Rio Grande do Sul in her teenagers. At this time, mixed with know-how, it’s the means by which you attempt to have an effect on totally different fronts of the cosmetics business.

In 2020 Carolina created the Be magnificence technicianA free augmented actuality app that gives info and tutorials on magnificence routines, skincare and make-up.

Be Beleza Tech’s proposal is to combine customers, manufacturers and consultants by a single answer. The 42-year-old entrepreneur says:

“We have been born to positively disrupt this market. Understanding the actual wants of every extremity and offering this answer in a good, balanced means for all ”

The exercise follows a B2B2C mannequin, on the service of each beauty producers and remaining customers.

After a take a look at part, the app was formally launched in July 2021, initially for a bunch of 500 customers. Lower than a 12 months later, in Might 2022, in line with Carolina, it reached the edge of 100,000 linked and energetic gadgets.

These are individuals who, by augmented actuality know-how, have entry to immersive magnificence tutorials, studying make-up in a customized means primarily based on pores and skin tone, face form and private fashion.

AFTER HIS DEGREE IN LAW, HE DECIDED TO FOLLOW HIS VOCATION AND HAS COMPLETED A POST-DEGREE IN FASHION

Carolina’s relationship with the world of make-up started on the age of 15, whereas she was making up her pals.

Gaming turned a occupation when a make-up artist buddy known as her to do trend manufacturing. And never even the regulation faculty prevented her from following in her space: after commencement, she determined to pursue a grasp’s diploma in trend.

“In graduate faculty, I discovered to develop collections. And I utilized this technique in my first work centered on the sector “

After graduating, she hung out in Europe and Argentina taking make-up programs. Upon her return in 2017, she was employed by the Panvel pharmacy chain to develop the road’s make-up collections.

“It was one of many successes of my profession, I’ve an important affection for the corporate,” he says.

CAROLINA FOUNDED AN AUTOMAKEUP SCHOOL BEFORE CAREERING AS A PRODUCT CONSULTANT

What was a forgotten make-up line on the cabinets, says Carolina, has develop into one of many drugstore chain’s foremost merchandise.

This success at Panvel has helped her acquire some publicity as a topic knowledgeable by growing her facet enterprise: Cacá Make-up, a faculty centered on private make-up and coaching professionals for the market.

“At college I developed a strategy for speaking about magnificence. We sat with the scholar and skim her face. And she or he tailored to the private style of the personalised make-up approach “

From this expertise, Carolina has recognized two challenges for the business: coaching lecturers on this personalised means of educating; and acquire scale with the way in which talk magnificence.

The ambition to beat it was the driving pressure behind creating the platform years later.

“Faculty was a managed atmosphere, however at that second I knew that know-how would enable me to achieve folks in a extra personalised means than what I noticed in the marketplace.”

The unrest was accompanied by a change. In 2011, Carolina dropped out of college and left Porto Alegre for São Paulo, beginning her profession as a product improvement advisor.

Over the subsequent ten years he labored in partnership with manufacturers comparable to Le Lis Blanc, Hinode and Intercos.

IN THE SILICON VALLEY HE HAD THE IDEA OF USING AUGMENTED REALITY TO CUSTOMIZE MAKEUP TUTORIALS

Carolina sees three foremost vertices within the magnificence market: the creative, academic and product elements. Every related to an viewers, respectively customers, professionals and corporations.

His ambition was to resolve the ache in every extremity with a single product.

“It could not make sense to create a platform to resolve just one finish. It should match everybody. However everybody has their very own wants, however the first purpose needed to be the tip buyer “

In 2016, fascinated by the way to scale the lineup, he devised a chatbot venture that might assist purchasers determine their face shapes and make-up preferences.

This concept took one other flip when Carolina went to Silicon Valley that 12 months. He got here again from there with an idea: augmented actuality.

“At the moment augmented actuality was already utilized in filters, however I knew I might use it to customise make-up tutorials by face studying mesh factors.”

In 2019 Carolina met Fernando Domingues, professor and advisor for innovation in beauty firms. He joined as a companion; a month later, they started to rally the crew.

Be Beleza Tech was formally born in March 2020. Along with the 2 companions, the crew has six folks, together with content material, improvement and design.

THE GOAL IS TO PROVIDE THE PLATFORM WITH MORE CONTENT AND ATTRACT BRANDS AND CONSULTANTS ON THE MARKET

Now, one of many efforts of the Be crew, as Carolina calls the corporate, is to ship content material to the platform. There are at the moment 40 tutorials out there, in addition to the augmented actuality magnificence diagnostic device.

Based on Carolina:

“The awakening of magnificence is just potential with info and self-knowledge. Feeling good is crucial to precise what’s inside us. Due to this fact, the good need I’ve is that Be is that this instrument of self-knowledge “

One other purpose is to make your “monetization thesis” workable. The startup works to draw small and enormous make-up manufacturers, in addition to magnificence consultants.

There are two enterprise fashions: subscription and commissioning. This fashion, companion firms and consultants can have entry to a market to promote their make-up and a “make-up artist’s chair” the place they supply product demonstrations and tutorials.

As well as, the startup appeared for potential enterprise companions. By the tip of this 12 months, the mission is to have not less than 5 taking part manufacturers and attain the milestone of 300,000 energetic customers.

THE GOAL IS TO BECOME A SUPER APP THAT WORKS AS A “DEMOCRATIC BEAUTY INFORMATION ENVIRONMENT”

Just lately, Be Beleza Tech gained a of 1 million reais from BR Angels.

With this capital injection and product enhancements (the roadmap predicts that the startup can have a fee methodology inside its app by July), Carolina predicts that 2023 would be the turning level for Be.

“I need to create a democratic atmosphere for magnificence info. It’s fascinating for the model to be inside this, as a result of it may well additionally create a studying tradition inside its personal language. This has been a ache within the face and taking it to digital has been very properly obtained. “

The purpose of the entrepreneur and her crew is to rework Be right into a “tremendous app” of magnificence, combining know-how, information and information to create a strong group. “Sooner or later, I would like everybody to be there.”

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